The Creative Lead will guide the creative vision and execution of marketing campaigns, ensuring brand consistency and collaborating across departments while enhancing creative workflows through AI tools.
We’re looking for a Creative Lead to define and drive the creative vision across our marketing efforts. This role sits at the intersection of brand, storytelling, and performance—shaping how we present our products and engage audiences across multiple channels.
You’ll lead the development of compelling, high-impact campaigns while remaining hands-on in the creative process—contributing directly to ideation and execution. This is a hybrid leadership role suited for someone who thrives in a fast-paced, collaborative environment and is equally comfortable directing others and creating themselves.
Key Responsibilities:
- Lead the creative direction and execution of marketing campaigns across digital, social, video, events, and product marketing initiatives
- Actively contribute to hands-on creation—developing concepts, copy, visual direction, and/or assets where needed
- Translate business and marketing objectives into clear, engaging creative concepts and narratives
Own and evolve the brand voice, ensuring consistency across all touchpoints - Collaborate closely inter-departmentally to deliver cohesive and effective campaigns
- Provide creative guidance and feedback to internal team members, fostering a high-performing and innovative culture
- Oversee the development of creative assets from concept through production, while stepping in to execute when required
- Explore and integrate AI tools and workflows to enhance creative development, improve efficiency, and support experimentation/R&D initiatives
- Manage and collaborate with external vendors, agencies, and production partners as needed
Requirements:
- Strong experience leading creative direction across campaigns (B2B experience preferred; background in gaming, iGaming, or tech is highly desirable)
- Demonstrated leadership skills, with the ability to inspire, mentor, and guide creative teams
- Exceptional storytelling ability, with a clear sense of brand voice and consistency
- Hands-on experience across multiple formats, including digital campaigns, social media, video, events, and product marketing
- Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects, Premiere Pro) with a solid understanding of design and production workflows
Strong foundation in art and design (formal training or equivalent experience), with a keen eye for visual composition, typography, and aesthetics - Working knowledge of AI tools used in creative production (e.g., generative design, copy, video, or ideation tools) and the ability to apply them effectively in marketing workflows or R&D initiatives
- Proven ability to balance strategic thinking with executional detail
- Experience managing external vendors and agencies is a plus
- Strong communication and stakeholder management skills
What We’re Looking For:
- A creative thinker who can connect ideas to outcomes
- Someone who can operate both strategically and tactically
- A strong collaborator who can influence across functions
- Curiosity and openness to new technologies, especially AI-driven creative tools
- Passion for gaming, entertainment, or digital products
Similar Jobs
Hardware • Internet of Things • Software • Wearables • Semiconductor
Develop, implement, and debug FPGA images for pre-silicon prototyping using Xilinx and Intel toolchains. Collaborate with SoC design, software, verification, and test teams to define timing constraints, support regression test suites, reproduce and triage issues pre- and post-silicon, and perform lab bring-up and instrument-based debugging.
Top Skills:
Amd Vu19PArm Mps4BitstreamCCadence Soc Design FlowGitI2CI3CIntel Quartus Prime ProLogic AnalyzerMspiProtocol AnalyzerPythonRtlSiemens ProfpgaStatic Timing AnalysisStratix-10SystemverilogUartUsbVerilogVpsXilinx IseXilinx VivadoYaml
Information Technology • Software • Financial Services • Quantitative Trading
Software Engineers at Citadel develop, maintain, and support high-performance trading platforms, focusing on custom software solutions and system stability.
Top Skills:
C++
.jpeg)
Artificial Intelligence • Hardware • Information Technology • Machine Learning
The role involves managing and improving cycle time processes in semiconductor manufacturing by utilizing advanced analytics, facilitating training, and leading cross-functional projects to achieve operational excellence.
Top Skills:
Advanced Data AnalyticsAICycle Time ManagementExcelFactory PhysicsMachine LearningPower BIPythonSQLStructured Problem SolvingTableau
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
