You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for more than 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job DescriptionYou know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth. The Japan team is looking for a dynamic Reseller Marketing Manager with trade and retail digital marketing experience to reach new audiences, and support revenue growth of Bose with 2 reseller partners.
THE ROLE
The Reseller Marketing Manager will build and execute joint annual marketing plans for specified resellers, collaborate with key account managers, global marketing team and be the go-to contact for marketing peers at key resellers in Japan. You will be responsible planning and executing instore and digital marketing tactics that reach new and core customers, support revenue growth and align to the global marketing strategy.
You will have strong communication, influencing and organizational skills with an interest in music, consumer electronics and be tech savvy. This role requires someone who is confident presenting virtually and in person, in Japanese and English. This role would ideally suit someone who has lived, studied or worked abroad and is keen to work for a global company.
KEY RESPONSIBILITIES:
- Building out the global marketing strategy to execute in Japan, delivering a point of difference for each reseller partner, leaning into their strengths and customer base to support revenue growth.
- Driving a solid and structured communication plan with our resellers, sharing details to excite and promote greater reseller investment in the partnership. This includes launch, campaign, demos, new retail/customer experiences etc.
- Leveraging reseller shopper insights for data-driven omnichannel strategies. Establish data sharing & reporting norms.
- Driving reseller performance management process for the respective resellers, reporting out on marketing performance, investment vs. plan and key results vs objectives. You will manage budgets, and allocation of budgets to maximise performance.
- Working alongside global omnichannel team to ensure digital approach to content is aligned to our overall reseller objectives. Partner with digital team to drive seamless execution of plans. Ensures all translated content is effective for the market.
- Working with internal teams, or pre-determined agency partners where needed, to deliver reseller-specific advertising content and execute digital marketing strategies. You will manage the timelines and deliverables across all marketing tactics for each reseller. You will be required to write local adcopy for digital and print ads.
- Supporting/enabling retail experience strategy and in some cases, drives the execution of our retail operations within a given region, which cuts across in-store, mobile, and digital experiences, including but not limited to displays, maintenance, demos, training, incentive programs, etc.
This is a permanent, hybrid position working from home and in the Tokyo office. You will travel to meet with reseller partners, undertake store visits and work with the global marketing team.
SKILLS, EDUCATION & EXPERIENCE
- 8 years digital and or trade marketing
- 4 years experience in business-facing sales & marketing role, ideally in a retail environment
- BA (Business, marketing)
- Shopper insight experience preferred
- Negotiation skills & ability to sell-in & influence effectively
- Critical thinking to effectively simplify data into actionable insights.
- Be comfortable with ambiguity, be flexible to new ways of working & influence without authority
- Ability to work in a constructive & collaborative manner
- Ability to communicate effectively to get the right results
- Ability to work effectively as part of a team
- Ability to establish & build healthy working relations & partnerships
- Accountable for delivering on commitments
- Seeks performance feedback & identifies approaches to improve own performance & that of others
- Develops new ideas & initiatives that improve the performance of the organization
- Mobilizes both time & resources to get things done
Technical Skills
- Understand, evaluate & implement marketing strategies
- Knowledge of digital marketing strategies & best practices
- Ability to utilize analytics, business & shopper insights to drive data-driven planning
- Business acumen with knowledge of P&L & financial performance
- Develop & implement trade marketing strategies.
- Analysis of competitive retail environment to identify marketing opportunities
- Analysis of retail marketing/industry trends that may impact strategy
- Up to 50% travel required
“My vision is for each and every one of us to be able to work in a climate that allows individuals to reach their fullest human potential.” – Dr. Amar Bose, Founder
To realize that vision, we are constantly evolving our culture to create an environment that welcomes diverse perspectives, facilitates inclusivity, and prioritizes personal and professional growth. This drives innovation which, at Bose, is amplified when everyone experiences a collective sense of belonging and feels valued for who they are. Each of us, no matter what level, role, or function, plays an active role in helping us innovate. We reward our employees with competitive compensation, development opportunities, and comprehensive and flexible benefits that support our employees and their families. In an increasingly competitive global market, inclusivity is, now more than ever, critical to success.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
