Job Title: Country Lead – Southern Europe (France)
Location: Malta
Reports to: Senior Director – Southern Europe
PokerStars SEU: A growth story you can be part of
Flutter is the world’s largest online sports betting and iGaming group, listed on both the London and New York Stock Exchanges.
Now, we’re turning up the focus on PokerStars Southern Europe covering Spain, France and Portugal. With over $150m in annual revenue and strong market growth, this is a business with huge potential. To unlock it, we’re shifting to a regionally led, locally focused model with autonomy, ownership and the backing of Flutter’s global scale.
We’re building a new leadership team to shape this next chapter and we’re looking for energised, collaborative, commercially minded leaders to help us set the vision, craft the strategy, and build a winning culture.
Role Overview
Reporting to the Senior Director – Southern Europe, this position will be responsible for overseeing all operations within the French market, ensuring financial targets are met while driving strategic growth. This individual will lead a multi-vertical team across Customer Value Management, Acquisition, Marketing, App Content, Customer Care, Governance, and operator relationships to establish SEU brands as a leading player in the French iGaming industry. The role demands a strategic thinker with strong business acumen, leadership skills, and the ability to drive market expansion while ensuring regulatory compliance.
What you’ll do:
Strategic Leadership & Country Oversight
Full P&L ownership for France, setting out clear goals and strategy, in line with our ambitions and targets for the market.
Develop and implement a credible plan for achieving those goals, covering key business levers around Promotions, Marketing, Customer Experience & Product Development.
Drive effective resource allocation, balancing adherence to strategy and plan with short term performance trends and targets.
Develop a deep and coherent analysis and understanding of the local market and its consumers.
Foster collaboration between Product, Marketing, Acquisition, CVM, Customer Care, and Compliance teams within the SEU region to drive country success.
Financial & Performance Management
Set and monitor financial KPIs, ensuring the country achieves revenue and profitability targets.
Identify and capitalize on new revenue streams while optimizing existing business lines.
Enhance efficiency in customer value management (CVM), acquisition, and retention strategies.
Oversee budgeting, forecasting, and financial planning for the country.
Commercial Planning
Lay down a commercial plan for all verticals within the market that reconciles to goals and objectives for the market.
Leverage consumer insight and analytics to build high impact plans to deliver the overall strategy.
Identify the key initiatives to drive commercial outcomes, create an outcome focused plan and working environment to deliver them.
Content Management
Oversee content localization and UX/UI efforts, ensuring alignment with business priorities and local market needs.
Coordinate cross-functional workstreams, enabling consistent, high-impact content and user experiences across regions.
Customer Value Management
Directly oversee promotional investment plans and execution.
Build a compelling customer contact strategy for players in the market.
Closely monitor retention and customer growth KPIs and optimize plans accordingly.
Create a collaborative and dynamic working culture with key delivery partners across Product, Marketing and Analytics.
Integrated Planning and Delivery with Key Partners
Work closely with Marketing, Customer Operations and Product teams to ensure we have an integrated plan for the market.
KAM
Manage end-to-end commercial relationship with key accounts.
Offer both proactive and reactive service delivery, addressing key account needs promptly while also anticipating potential issues and opportunities.
Implement tailored account plans and generosity initiatives, customized to the specific needs of each key client to strengthen long-term partnerships.
Leadership & Talent Development
Build and lead a high-performing country leadership team, ensuring strong execution and focus on a local level.
Develop talent engagement and succession plans to foster leadership growth.
Champion a culture of collaboration, innovation and accountability across all teams.
Regulatory & Stakeholder Management
Ensure full compliance with local iGaming regulations and corporate governance policies.
Build effective relationships with local regulatory bodies, operators, and key external stakeholders.
Manage relationships with local partners, affiliates, and governmental authorities to support business growth.
Champion player protection, promote responsible gaming practices, and embed customer wellbeing at the core of our operations.
Market Expansion & Brand Positioning
Identify new market opportunities within the country, overseeing local go-to-market strategies and customer-centric growth strategies.
What you’ll bring:
Industry Expertise & Market Knowledge
Extensive leadership experience, ideally as a Director, GM, or similar role within the iGaming industry.
Experience in managing country-specific operations with a focus on Poker, Sports, and Casino.
Financial & Strategic Acumen
Strong business acumen, with a proven track record of driving profitability and scaling operations.
Exceptional analytical and data-driven decision-making skills.
Ability to develop and execute a comprehensive country strategy that aligns with regional and corporate goals.
Leadership & Communication
Exceptional people management skills, with experience leading and mentoring senior teams.
Strong stakeholder management abilities, with the capacity to influence at all levels.
Excellent negotiation and communication skills in English and the local language.
Flexibility & Compliance
Experience navigating highly regulated markets and ensuring strict adherence to local laws.
Ability to travel within the region as required.
What you’ll get:
SEU is where the best of both worlds come together and where compromise isn’t part of the deal. You can grow your career and still catch the sunset. You can lead with impact and still live life on your terms. You can be part of a business that’s bold and energetic yet grounded in two decades of success and backed by 800+ colleagues on the island.
Our excellent benefits package includes:
Annual bonus
30 days annual leave + 14 public holidays
Working from home allowance (€600/year)
Private healthcare + pension + long-term disability
26 weeks full maternity pay
€1000 new family member bonus
Income protection (75%) + life assurance
Headspace access + €250 wellbeing fund
Employee sharesave scheme & reward platform
Christmas and Summer parties
