1. Sales & Revenue Leadership
• Own and deliver APAC regional sales targets for MRgFUS capital systems, service contracts & disposables
• Develop and execute country-specific sales strategies aligned with APAC-AGM strategic priorities (e.g., South Korea, India, Australia, Taiwan)
• Drive pipeline creation, deal progression, and closure with academic hospitals, private hospital groups, and centers of excellence
• Lead complex capital equipment tenders, negotiations, and contracting, including multi-year and multi-system deals
• Collaborate with clinical & application teams to ensure early deal wins, successful site onboarding, early case success, and expansion of treatment volumes
• Point of Contact for business partners (distributors) within your territories of accountability.
2. Market Development & Center Creation
• Identify and develop new MRgFUS centers by working with hospital leadership, clinicians, and radiology/neurology/neurosurgery departments
• Support center of excellence (CoE) strategy, including reference sites and lighthouse accounts (such as center of education, centers for academic ‘live’ workshops….)
• Enable indication expansion strategies as regulatory approvals and reimbursement evolve by working with teams across functions for its early success
3. Key Stakeholder & KOL Engagement
• Build strong relationships with key opinion leaders (KOLs), department heads, user-clinicians, economic buyers, and hospital administrators
• Partner with physicians to articulate clinical, economic, and patient-outcome value propositions
• Support regional scientific meetings, workshops, site visitations, and symposia to drive awareness and adoption
4. Distributor & Channel Management
• Manage and develop APAC distributor partners where applicable, including goal setting, forecasting, and performance management
• Provide sales training, deal support, and strategic guidance to distributors
• Evaluate distributor capability and recommend channel optimization or direct-sales transition where appropriate
5. Forecasting, Planning & Reporting
• Maintain accurate sales forecasts, opportunity tracking, and CRM hygiene
• Provide regular updates to Head of APAC-AGM on pipeline health, market dynamics, competitive activity, and risks management
• Contribute to annual operating plans, territory prioritization, and pricing strategies, timely quotations
• Ensure Sales Playbook is effectively implemented with business partners and bring it to become an effective work culture of APAC-AGM.
6. Cross-Functional Collaboration
• Work closely with Marketing on go-to-market campaigns, value messaging, and regional launches
• Partner with Clinical Applications to ensure strong procedural adoption and site satisfaction
• Contribute to APAC-AGM commercial plans and how to achieve maximum penetration in Out-of-Pocket markets within APAC.
Coordinate with Service & Operations to support system installations, uptime, and customer experience
• Align with Market Access / Health Economics teams on reimbursement strategies and economic value dossiers
Requirements• Bachelor’s degree in life sciences, engineering, business, or related field
• 5 - 8 years of medical device and/or capital equipment sales experience
• Proven track record selling complex, high-value systems in APAC
• Experience working with academic hospitals and government healthcare systems
• Strong understanding of hospital procurement, tender processes, and budgeting cycles
• Fluent in English (speaking and writing) a must and other AGM languages will be added advantage
• Willingness to travel extensively across APAC (+/- 30%)
Preferred
• Experience with MRgFUS, functional neurosurgery, FUS-enabled general neurosurgery, neurology, radiology, oncology, or image-guided therapies, etc
• Prior exposure to Korea, India and Australia markets
• Experience scaling new or disruptive technologies from early adoption to broader commercialization
• Familiarity with reimbursement-driven selling and health economics discussions
• Knowledge with MR and proven dependable individual, who is team player with strong trust assets
Key Competencies
• Strategic thinking with hands-on execution
• Executive-level communication and negotiation
• Clinical credibility and ability to engage physicians
• Cultural fluency across APAC-AGM markets
• Resilience and adaptability in long sales cycles
• Data-driven forecasting and pipeline management
