Lead global brand and growth strategy for a financial services firm: build full-funnel performance and content marketing, design partner and affiliate programs (IBs/KOLs), drive product go-to-market for automated and copy-trading, manage KPIs (CPA, LTV, ROI), and scale a multi-functional marketing team aligned to commercialization goals.
My client is a financial services company and looking for a Chief Marketing Officer roles.
Job Description- Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.
- Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.
- Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.
- Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.
- Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.
- Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.
- 5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.
- Demonstrated leadership experience managing cross-functional teams of 10 or more people.
- Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.
- Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.
Similar Jobs
Financial Services
Responsible for financial reporting, regulatory filings, month-end close, balance sheet and income statement analysis, risk-based capital monitoring, accounting and regulatory impact analysis, audit coordination, and internal controls for Singapore legal entities. The role requires collaboration with regional and global stakeholders, regulators, auditors, and cross-functional teams while supporting new products and business initiatives.
Top Skills:
AlteryxInternational Financial Reporting Standards (Ifrs)ExcelMicrosoft PowerpointMicrosoft WordTableauUs Gaap
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Support the Product Owner in delivering an enterprise LLM productivity tool. Responsibilities include roadmap execution, product vision, feature planning, user research, MI analysis, requirements gathering, backlog prioritization, engineering collaboration, and adoption support. The role requires familiarity with generative AI, prompt engineering, model evaluation, AI safety, and large-scale data, analytics, or AI transformation initiatives in financial services or consulting.
Top Skills:
Ai/MlGenerative AiLarge Language Models (Llms)Prompt Engineering
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Lead and scale APAC post-sales operations: own regional operating model, lead analysts, partner with CS/Support/Services, deliver programs, implement automation and AI-enabled improvements, and provide executive reporting and regional feedback to global standards.
Top Skills:
AIAWSDynatraceDynatrace IntelligenceGCPAzure
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
