Lead global brand and growth strategy for a financial services firm: build full-funnel performance and content marketing, design partner and affiliate programs (IBs/KOLs), drive product go-to-market for automated and copy-trading, manage KPIs (CPA, LTV, ROI), and scale a multi-functional marketing team aligned to commercialization goals.
My client is a financial services company and looking for a Chief Marketing Officer roles.
Job Description- Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.
- Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.
- Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.
- Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.
- Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.
- Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.
- 5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.
- Demonstrated leadership experience managing cross-functional teams of 10 or more people.
- Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.
- Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.
Similar Jobs
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Senior customer-facing AI leader who defines AI strategy, architects end-to-end LLM and RAG-based solutions, leads technical discovery and proof-of-value, drives enterprise AI adoption and governance, influences product roadmaps, and ensures successful production deployment and measurable business value across cloud-native and telecom environments.
Top Skills:
Agentic AiAi AgentsAi Orchestration PlatformsAPIsAutomation PlatformsCloudCloud-NativeData PlatformsGenerative AiKnowledge GraphsKubernetesLlmsMcp FrameworksMicroservicesModern Data EcosystemsRagVector Databases
Productivity • Software • App development • Automation
Lead customer-facing engagements to identify and remediate open-source license compliance issues (especially AGPLv3). Advise engineering, legal, and sales teams on technical findings, licensing implications, and commercial resolution strategies while maintaining engagement records in Salesforce.
Top Skills:
Agplv3ApryseGplItextPdfSalesforceSdk
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
Lead end-to-end strategic initiatives for Regulatory & Compliance: market expansion, licensing roadmaps, operating model redesigns, and AI/automation deployments. Partner with Product, Engineering, Risk and regional teams, advise senior leadership, craft executive materials, and define performance metrics to scale global compliance operations.
Top Skills:
AIAutomationData Science
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
