Problem Solvers. Proactive Protectors. Relentless Allies.
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This position is responsible for delivering partner marketing campaign programs that align with business and sales goals. This person will focus on execution, event management, partner enablement, and partner system alignment. The Channel Marketing Lead will collaborate closely with Channel Account Managers, Growth Marketing, and Product Marketing to ensure alignment with broader strategy and collective business goals.
WHAT YOU'LL DO
- Develop and execute partner marketing plan in support of business and product strategies
- Generate and implement new, creative ideas for channel optimization
- Determine market needs and reception of partner activities
- Scope projects within the marketing department, including timelines, deliverables, and team members
- Regularly analyze goals for pipeline creation to continually optimize existing programs
- Create effective marketing content for co-marketing campaigns including web content, blogs, webinars, joint customer case studies, solution whitepapers, etc.
- Develop and manage assigned employees, determining staff and skill requirements to meet departmental needs
- Collaborate with and/or manage internal and external resources required to execute programs on time and on budget, including presenters, technical resources, and sales
- Other duties as assigned
QUALIFICATIONS
- Bachelor’s degree in communications, marketing, or related field.
- Five to seven years of marketing experience in increasingly complex roles is required.
- Three to five years of digital marketing experience is required.
- Three to five years of marketing experience within a hi-tech organization is preferred.
- Two years of marketing staff management experience is preferred.
- Marketing experience should ideally be multi-disciplined: Lead generation, marketing communications, digital, content, marketing programs/events, etc.
- Demonstrated excellence in project management and personnel management.
- Strong time management skills and can manage multiple priorities within tight time constraints.
- Solid analytical skills and the ability to interpret data to optimize lead generation programs.
- Do-what-it-takes mindset to execute against strategy.
- Excellent oral, written, and presentation skills.
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
- Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords is a plus.
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About Us
This is Fortra, where we're making a difference by offering a best-in-class solutions portfolio, proactively adapting to the ever-evolving cybersecurity threat landscape, and putting people first. Fortra is a cybersecurity company like no other. We're known for our innovative software and services, world-class support, and the commitment and satisfaction of employees across the globe. Our approach is different, and we’re proud of that. For more information about what it's like to work for us, and learn about our culture, benefits, or perks, connect with us on LinkedIn.
We Are Fortra
Our people make us great. Our employees are a resilient and diverse group of global problem solvers, proactive protectors, and relentless allies, empowered to show up every day authentically, ready to fight the good fight with Fortra. Here at Fortra, we believe we're stronger when we're all stronger. That's why we're committed to supporting and empowering our employees through a host of offerings, including competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
Visit our website to learn more about why employees choose to work for Fortra. Remember to check out our Glassdoor to learn what our employees are saying and connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
