Job Description:
As the Campaign Performance Analyst, you will be part of the WSJ Barron’s Group’s award-winning custom content team, The Trust. Based in the Singapore office, you will be responsible for executing custom content campaigns by tracking delivery, creating insightful performance reports, and optimizing campaign performance for our international clients and across global markets.
The ideal candidate will have strong analytical skills, excellent communication and presentation abilities, and a keen attention to detail. You will work closely with Campaign Operations, Planning & Strategy, Marketing, Sales, Creative Design, and other teams to ensure campaign success and client satisfaction.
This is a client-facing role where collaboration with Sales and other strategic teams is crucial. You will contribute to audience profiling and identifying first-party (1P) data insights to ensure that we deliver data-driven stories that resonate with our audience. We are an information business, so a strategic mindset, knowledge of ad tech tools, and the ability to drive renewals are essential.
You will also be responsible for identifying the best-performing creative solutions and collaborating with the Creative Operations team to develop new, innovative content strategies. This role involves frequent communication with both internal teams and external clients, and market knowledge across multiple sectors. You should be adaptable, thrive in a fast-paced environment, and be committed to client satisfaction. Strong time-management skills and the ability to multitask are essential.
You Have:
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Minimum of 2- 4 years of experience in online advertising, campaign analysis, or performance marketing.
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Strong ability to manage multiple tasks efficiently in a fast-paced environment, especially under tight deadlines.
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Proficiency with analytics and ad-serving tools such as Google Analytics, Google Ad Manager, Adobe Analytics, Pressboard, IAS; experience with social media and video/audio platform metrics is a plus.
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Excellent organizational, time management, and communication skills.
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Self-starter who can take initiative and lead projects with minimal supervision.
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Bachelor’s degree preferred.
APAC Benefits
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Comprehensive Insurance & Retirement plans
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Paid Time Off and Leaves
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Education Benefits
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Family Care Benefits
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Career Growth Programs
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Access to Dow Jones Products
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Employee Referral Program
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Employee Well-being Support & Fitness Programs
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - Media Sales
Job Category:
Media
Union Status:
Non-Union role
