Business Strategy Analyst

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join 

Do you thrive on solving complex problems and shaping the future of banking? As a Business Strategy Analyst at OCBC, you’ll be at the heart of driving impactful change within our Global Commercial Banking division. You’ll leverage data, insights, and collaboration to refine business plans and help our SME customers thrive – all while building a rewarding career with Singapore’s longest-established bank.

How you succeed 

You will succeed by combining strong analytical skills with a deep understanding of our customers’ needs. You’ll articulate complex business challenges with clarity and precision, using data to inform strategic recommendations. Building strong relationships with stakeholders across various teams will be crucial to driving alignment and achieving impactful results.

What you do

• Deepen relationships with existing customer base through upsell and cross-sell via omni-channel, high and low touch communications
• Conduct data analysis to identify sub-segments and data triggers to push out relevant offer
• Partner with product and sales teams to co-create relevant banking solutions (e.g., loans, trade finance, digital tools) for SMEs.
• Collaborate with marketing and data analytics teams to design targeted campaigns and journeys.
• Strong focus on the customer journey in designing engagement plans
• Participate in ideation and design for digital cross-sell journeys
• Support Business Strategy Manager in business planning and management reporting.

Who you work with 

Global Commercial Banking serves the entire spectrum of customer segments. From large corporations to government entities. And half of all SMEs in Singapore. To help them achieve their potential, we offer simple, convenient, innovative solutions that take care of everything. From cash management to trade finance. It’s all about finding and growing opportunity. For customers. Our people. And for you.

Who you are

• A bachelor’s degree in business, Finance, Accounting, Economics, Marketing or a related quantitative field.
• 2-4 years of experience as product manager, business analyst, or a related analytical role. in SME banking, digital banks, fintech or e-commerce.
• Strong technical skills in data analysis (e.g., Excel, VBA, Data visualization tools).
• Proven ability to articulate complex business problems using data and information.
• Excellent communication, interpersonal, and stakeholder management skills.
• Demonstrated curiosity about current tech advancements across various spaces (banking, fintech, e-commerce, social media).
• A customer-centric mindset with a passion for driving SME success
• Experience in campaign management for SME banking would be added advantage

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.