We exist to create positive change for people and the planet. Join us and make a difference too!
Purpose of the Position
The Business Development Manager is responsible for driving profitable revenue growth by selling BSI’s portfolio of Assurance services to new and existing customers within an assigned territory and market sector. The role focuses on identifying, developing, and closing business opportunities by building a deep understanding of customer needs, business drivers, and risk environments, and positioning BSI solutions to enhance performance, manage risk, reduce cost, and support sustainable growth. This is a direct, client-facing role focused on the Singapore market.
Key Responsibilities & Accountabilities
Sales & Business Development
Achieve assigned revenue, profitability, and strategic sales targets within designated accounts and territory.
Identify, prospect, and pursue new business opportunities to expand BSI’s customer base.
Develop and execute account and territory plans to maximize growth across new and existing clients.
Proactively cross-sell BSI Assurance Solutions across product verticals, including System Certification, Internal & Supplier Audits, and Training.
Manage the full sales lifecycle, including opportunity qualification, solution development, pricing, negotiation, and contract closure.
Prepare and support competitive tenders and coordinate sales solutions across BSI’s service portfolio.
Customer & Stakeholder Management
Build and maintain strong, trusted relationships with key customer stakeholders and senior decision-makers.
Develop an in-depth understanding of customer business models, regulatory drivers, and risk priorities.
Position BSI as a strategic partner by articulating how BSI solutions deliver business value.
Proactively engage existing customers to identify upsell and cross-sell opportunities.
Pipeline, Forecasting & CRM
Effectively manage accounts and opportunities using Salesforce to maintain accurate pipeline, forecasts, and customer data.
Produce timely and accurate sales forecasts and activity reports.
Routinely review sales performance, activity metrics, and quality KPIs to optimize future sales planning.
Market & Industry Engagement
Maintain strong awareness of industry, regulatory, and standards-related developments affecting target markets.
Participate in relevant industry forums, associations, and events to strengthen BSI’s market presence and insight.
Monitor competitor activity and articulate BSI’s differentiated value proposition.
Sales Tools & Enablement
Leverage BSI sales tools, pricing structures, and approved collateral to develop compelling customer proposals.
Ensure effective use of the price book and solution tools aligned to customer requirements.
Apply reporting and analytics from sales systems to support account management and new business development.
Product & Standards Knowledge
Maintain up-to-date knowledge of standards development, certification schemes, and BSI service offerings.
Clearly explain standards, certification processes, and assurance value to customers.
Apply product features and benefits to customer needs and articulate competitive advantages of BSI solutions.
Sales & Negotiation Skills
Confidently present complex solutions and value propositions to senior stakeholders.
Accurately identify customer buying processes, budgets, decision criteria, and competitive positioning.
Anticipate objections and effectively negotiate solutions that meet both customer and BSI objectives.
Engage internal teams and subject matter experts to deliver integrated, customer-focused solutions.
Sales Planning & Management
Plan and prioritize sales activities on a short-term (1–3 month) basis to achieve performance objectives.
Ensure assigned territory and accounts are delivered to plan.
Identify risks and propose corrective actions to drive improved performance and target achievement.
Technical Background & Experience
Minimum 5 years’ proven experience in sales and business development.
Degree-level qualification and/or equivalent experience with a demonstrated record of sustained over-achievement in B2B sales.
Prior experience within certification bodies, assurance, standards, or related professional/consultancy services strongly preferred.
Proven track record of consistently exceeding sales targets and winning new business.
Strong B2B sales, negotiation, and presentation skills.
Ability to build executive-level relationships and engage customers on strategic and technical topics.
Comfortable articulating complex technical and regulatory concepts in a clear and compelling manner.
Highly self-motivated, proactive, and commercially driven.
Strong collaboration, organizational, and problem-solving skills.
Excellent written and verbal communication skills in English.
About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
