Position Summary
Role and Responsibilities
- Develop communication strategy and manage 360 holistic campaign launches and promotional activities encompassing ATL, BTL, online and social media effectively with creative, media and social media agencies
- Develop effective digital marketing plans with relevant targeted content to drive awareness and maximize sales conversions
- Evaluate and compile campaign performance reports for insights Measure marketing ROI efficiency through analysis of marketing spend vs sell out
- Create ATL and BTL campaign materials, marcom and in-store communications to communicate, with consultation from trade marketing manager, product managers and key account managers.
- Facilitate creative asset sharing as well as planning and execution of co-op activities with retailers to market our products in the most relevant manner
- Create contents to increase engagement on social media via a content calendar.
- Develop plan and execute customized CRM messaging to drive active consideration and increase brand loyalty
- Work with content partners on TV APP creation and/or updates
- Forecast and monitor A&P budget, invoice processing
- Performing other ad-hoc duties assigned
Skills and Qualifications
• Learns to use professional concepts. Applies company policies and procedures to resolve routine issues
• Works on problems of limited scope. Follows standard practices and procedures
• Normally receives detailed instructions on all work
Samsung Electronics’ environmental management philosophy derives from our core purpose of contributing to human life, with respect for nature. Our 2050 goal of net zero carbon emissions entails a reduction of Scope 1 and 2 emissions, making our products more energy-efficient, and maximizing resource circularity across the product lifecycle. To discover more, please visit our newsroom: Samsung Electronics Announces New Environmental Strategy – Samsung Global Newsroom
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What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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