Market Assessment, Consumer Understanding & Insight:
－Monitor monthly brand performance and tap into internal & external stakeholders (i.e. consumer insights, Sales, competition) to gather holistic view of industry performance to generate accurate and meaningful actionable insights about consumers & categories.
－Distill powerful insights from data and analytics to guide brand activation and content development.
Brand Strategy and Planning:
－Initiate and work with Marketing Manager to develop both immediate to long-term strategies for the brand to grow in-line with targets.
－Identify and explore new areas to drive brand awareness and consideration
through various methods.
－Leverage latest trend across different industries to create opportunities to expand and increase brand awareness and consideration.
－Leverage Maestria and brand research to understand consumer needs, occasions, and journey, to develop relevant brand plans to optimize brand equity (PRIME)
－Manage brand A&P to optimize resources, efficient allocation and tracking for ensure budget efficiency to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales team.
－Set clear KPIs and manage performance of brand activations to drive market value share gain in line with business objectives.
－Build relationships with strategic partners, media, and industry experts to drive brand PR.
－Closely work with Logistics team BCo to monitor and support liaising product availability, allocation, and shipments to ensure market readiness.
Brand Communications:
－Aligned to global positioning and partnering with Global Content Managers, develop and adapt local-relevant assets and contents to create resonance with local target audiences behind best achieve quality and cost efficiency.
－Work with Marketing Manager to develop and implement local consumer relevant communication strategy, media plans and social/digital campaigns.
－Lead timely implementation and post-evaluation of brand marketing campaigns.
－Deliver strong quality communication briefs & briefings for creative/media pitch that inspire and drive agencies/partners to deliver quality work and maximize budget efficiency.
－Select effective and innovative ideas and touchpoints against paid/owned/earned media to engage consumers.
－Define executional KPIs and measure, track, course correct in “real-time”.
Brand Activation:
－Work with Marketing Manager the development of 12-18 month rolling brand activations plans and partner with Trade Marketing for consumer promotions, with integrated communication programs.
－Lead consumer experiential activations and events that strongly create brand engagement, drive effective trial and consumer education, and capture meal occasion opportunities.
－Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
－Ensure holistic experience across purchase journey (before/during/after)
Requirement
• Minimum 6-8 years or above marketing experience with an international fast-moving consumer goods company.
• Solid brand management and marketing management experience from consumer goods/luxury goods environment including above-the line, below-the-line, new product launch experience.
• Team leading experience.
• Knowledge with imported spirits is advantage / plus in high-end products.
• Excellent understanding of multinational brand business and industry skills
• Excellent management skills: planning, organizing, direction and decision.
• Excellent creative and strategic thinking skills
• Good planning, monitoring, presentation, and negotiation skills
• Good numerical and statistical skills
• Good analytical and interpretative skills
• Strong people management skill with ability to set and follow-up on subordinates’ objectives.
• Good coaching skills
• High degree of personal presence with good networking, influencing, and communication skills
• Consumer focused and result oriented.
• Open and authentic
• Bold and agile
• Responsible
• Proactive and creative
• Commercial awareness
• Entrepreneurial – able to seize and exploit commercial opportunities.
• Highly motivated, energetic, enthusiastic and team-spirit oriented
• Quick response
• Outgoing, comfortable in bar/nightclub drinking environment. • Cross-culturally sensitive
• Has an appreciation for quality, luxury and brands
• A self-confident, outgoing individual who actively enjoys socializing, networking & building relationships.
• A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.
• Energetic, enthusiastic and team-spirit oriented
• Maturity and professionalism – strike an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.
• High degree of personal presence with good networking, influencing, and communication skills to clearly understand and articulate.
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
• A responsible attitude and approach towards alcohol.
• Consumer-centric
• Proactive and creative
• Commercial awareness
• Must be available evenings during weekday and weekend.
Job Posting End Date:
Target Hire Date:
2024-11-21
Target End Date:
