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abrdn plc

Assistant Marketing Manager

Posted Yesterday
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Singapore
Senior level
Singapore
Senior level
The Assistant Marketing Manager will lead marketing campaigns from inception to execution while ensuring stakeholder engagement and monitoring performance. Responsibilities include creating marketing materials tailored to client needs, overseeing events and partnerships, and collaborating with sales teams to enhance distribution activities.
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Job Description

Responsibilities include:

  • Delivery of Marketing Campaigns and initiatives to time, scope and budget and clearly articulate campaign plans to secure resources and commitment across key stakeholders
  • Oversee the execution of marketing campaigns, events, and partnerships
  • Create and update marketing collaterals suited to clients' needs.
  • Engage Sales and Client teams to fully integrate marketing activity into Distribution efforts
  • Monitor and report on the effectiveness of marketing activities using data-driven insights
  • Adopt global standards and processes and embed best practice within campaigns and activities
  • Support regional marketing activities liaising with other APAC marketing teams
  • Act as super users within Asia Marketing for core Marketing toolsets – e.g. Teams webinar, Eloqua, cVent, etc

Role Requirements:

  • A marketing professional with 8 to 10 years of experience working as part of a channel marketing team
  • Experience in the delivery of multi-channel marketing campaigns 
  • Able to engage and communicate effectively with multiple stakeholders
  • Experience of working as part of a cross functional project team to deliver a common goal
  • Familiarity with client investment decision making processes across channels
  • Familiarity with an investment / financial services product range
  • Proficient in Business Mandarin would be an advantage

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

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