Leads LOJEL’s Singapore marketing strategy, including integrated campaigns, product launches, digital and retail activations, partnerships, agency coordination, and brand communications. Measures campaign performance, optimizes results, manages the marketing budget, and supports sustainability and ESG initiatives. The role collaborates with HQ and cross-functional regional teams to drive brand growth and commercial impact.
ABOUT THE ROLE
We’re looking for a versatile, data-curious marketer to lead LOJEL’s regional marketing activities in Singapore. The Assistant Marketing Manager will plan and execute our local marketing strategy, build a strong and consistent brand across regional channels and networks, and partner closely with HQ (Hong Kong) and cross-regional teams.
The role is based in Singapore and reports to the regional General Manager with a dotted line to HQ Marketing.
KEY RESPONSIBILITIES
- Plan and execute 360° marketing campaigns in Singapore from ideation to launch, across digital, social, retail, and partnership channels.
- Lead regionally successful product launches by coordinating cross-functional teams (Product, Sales, Ecommerce, Retail) to maximize impact and sell-through.
- Brief and manage internal and external partners (designers, agencies, media, influencers etc.) to deliver on-brand campaign assets and activations.
- Build and maintain strategic relationships with key industry players, agencies, vendors, and commercial partners.
- Measure and report on campaign performance against KPIs (e.g., ROI, ROAS, engagement, traffic, conversion, sell-through), derive insights and optimize.
- Prepare and monitor the Singapore marketing budget: allocate funds wisely and ensure ROI discipline.
- Support and apply LOJEL’s sustainability and ESG initiatives in local marketing activities.
PROFILE & SUCCESS CRITERIA
- 3-4 years of experience in consumer marketing, with a track record of leading campaigns and product launches.
- Strong collaborator who can influence stakeholders and take full ownership of results.
- Comfortable working with numbers: able to interpret metrics, build reports, and make data-informed decisions.
- A sense of aesthetics and a love for great copy and on-brand communication.
- Up-to-date with consumer behavior trends and best practices in digital, social, and retail marketing.
- Organized, critical thinker who can see the big picture and solve complex problems methodically.
- Global mindset: experienced working with multicultural teams and diverse consumer segments.
- Thrives in a fast-paced environment and adapts quickly to changing priorities.
- High EQ: practices empathy, active listening, and inclusive communication.
SKILLS & EXPERIENCE
- Minimum 3–4 years of relevant campaign and marketing experience.
- Proven track record of planning and delivering successful marketing activities.
- Proficiency with Slack, Asana, and Google Workspace.
- Strong communicator who can inspire and align internal and external stakeholders.
- Awareness of ESG principles: experience applying sustainability-related initiatives.
- Prior work on sustainability projects or in sustainable/B Corp companies is a plus.
REQUIREMENTS
- Fluency in English (multilingual abilities are a plus).
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
WHAT YOU’LL GET
- 20 Annual Leave Days
- Medical Insurance
- Dental Insurance
- LOJEL friends & family discount year-round
- & much more…
**LOJEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**
LOJEL Singapore Office
Singapore
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