Job Title: Assistant Brand Manager – Ice Cream
Location: Malaysia / Singapore
About Unilever Ice Cream
If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn turnover in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at a high pace. We have strong brand equities: 5 of the top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.
Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing for you to explore roles and opportunities across the new organization. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.
The Purpose of Role:
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Singapore across consumer-facing channels.
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.
Team Structure:
Reporting to: Business Country Lead
Key Responsibilities:
Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.
Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities
Analyze market, consumer, and competitive information in setting new product pricing and launches
Analyze and review brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance
Analyze brand Profit and Loss (P&L) and drive the profitability of the brand
Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality
Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues
Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning
Key Stakeholders:
Internal
Global Brand custodians
Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development
Local marketing expert team (Market Research, Digital, etc)
External
Customers, Creative and Media agencies
Key Qualifications:
Bachelor’s Degree in Marketing or equivalent
Minimum 3 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry
Proven experience in developing and implementing effective and integrated brand plans
You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.
You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way
You are equipped with media savvy, particularly in digital marketing and know-how
You are experienced in proven project and budget management
You are knowledgeable in end-to-end marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations
The roles of duties are not exhaustive and may change according to business requirements.
TO APPLY
Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
