Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The Agency Digital Transformation Manager is the agency business partner and lead of design requirements for Prudential flagship digital agency platforms (e.g., PRUForce, PRUAction). The role ensures digital initiatives are designed with strong agency insight, delivered with precision, and activated effectively amongst the agency force to achieve adoption and value realisation. This role orchestrates cross‑functional alignment across Tech, Digital Enablement, Data, Group Agency, and Agency Leaders.Key Responsibilities:
Digital Design & Product Ownership
- Lead business design, requirements, and standards for digital initiatives central to agency productivity and recruitment.
- Translate agent and leader needs into platform features that are scalable and fit‑for‑purpose.
Delivery Governance & Readiness
- Lead design of business requirements, UAT, release readiness, defect management, and platform performance evaluation.
- Define adoption criteria and ensure features meet business value outcomes.
Cross‑Functional Orchestration
- Coordinate delivery across Digital Enablement, Tech, Data, Finance, Group Agency, Group Tech and agency force stakeholders.
- Align roadmap and execution cycles across functions to avoid bottlenecks.
- Maintain structured communication across teams to ensure alignment of roadmaps, timelines, and dependencies.
Adoption & Agency Force Activation
- Drive adoption strategies, segmentation insights, training plans, and behavioural nudges to embed digital usage amongst the agency force.
- Provide insights and recommendations to improve feature design, usage behaviour, and overall platform performance.
- Partner with Agency Leaders to ensure solutions are used effectively.
Strategic Planning & Stakeholder Management
- Support of Head of AST in business planning, QBPR, Steering Committee and performance reporting for digital initiatives.
- Work with Head of AST to provide structured updates and insights to CAO, CITO, and CSTO stakeholders.
Qualifications & Experience
- Bachelor’s degree in Business, Technology, Digital, or related field.
- 6-9 years experience in digital product ownership, agency/distribution strategy, or transformation in financial services.
- Proven track record in leading digital delivery with cross‑functional stakeholders.
- Experience driving digital adoption within sales or distribution ecosystems is a strong advantage.
- Strong understanding of agency sales dynamics and frontline needs.
Key Skills & Traits
- Strong product ownership and digital design capability
- Excellent cross‑functional influence and stakeholder management
- Data‑driven mindset with comfort in qualitative and quantitative insights
- Strong communication skills with ability to synthesise complexity
- Practical understanding of agency workflows and sales behaviour
- High resilience, structured thinking, and execution discipline
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Prudential plc Singapore, Singapore, SGP Office
Singapore, Singapore
.jpeg)
