Account Manager - Social Campaigns & Activations

Role Overview

The Account Manager is responsible for managing day-to-day delivery of social campaigns and activation programs, ensuring work is fast, smooth, and strategically aligned. This role requires an agile and efficient operator who can work independently, build strong client relationships, and approach every brief as a problem-solver rather than just a coordinator. The Account Manager connects the dots between strategy, creative, production, and on-ground teams to deliver campaigns that perform across digital and experiential channels.

Key Responsibilities

Campaign Management: Social

• Manage end-to-end delivery of social campaigns across always-on content, platform-native ideas, paid/organic assets, and influencer collaborations.
• Develop clear briefs for creative teams and ensure outputs align with strategy, trends, and platform behaviours.
• Coordinate content calendars, approvals, production deadlines, and performance tracking.
• Ensure all social assets meet brand guidelines, technical specs, and quality standards.

Activation & On-Ground Support

• Support planning and execution of on-ground activations such as retail events, customer engagement programs, brand experiences, and product demos.
• Coordinate logistics, vendors, production timelines, and on-site operations with precision and efficiency.
• Work closely with the activation lead to ensure experiences translate the campaign idea into meaningful physical touchpoints.
• Manage post-activation reporting, documentation, and performance analysis.

Client & Stakeholder Management

• Build strong and trusted relationships with day-to-day client stakeholders.
• Provide clarity, proactive updates, and solutions — not just status reports.
• Partner with cross-functional teams (strategy, creative, production, digital, media, events) to keep all workstreams aligned.
• Anticipate risks early and address them with practical options and clear recommendations.

Operational Excellence

• Own timelines, trackers, documentation, and workflow delivery with discipline.
• Ensure budgets, scopes, and resourcing are adhered to and escalated when needed.
• Collect performance results from social and activation channels and turn them into actionable insights.

Traits & Mindsets

• Agile: Moves fast, adjusts quickly to changing priorities, and thrives in dynamic campaign environments.
• Efficient: Keeps projects structured, clear, and on time — even when multiple workstreams run in parallel.
• Independent: Confident managing details, decisions, and day-to-day delivery with minimal hand-holding.
• Problem Solver: Cuts through ambiguity to find solutions that balance creative integrity and practical realities.
• Relationship Builder: Builds trust through clarity, follow-through, and a calm, collaborative style.
• Detail-Driven: Spots issues early and ensures quality across every asset and experience.
• Outcome-Focused: Keeps attention on impact — engagement, experience quality, and commercial results.