Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: Based in Singapore, the Account Manager for Southeast Asia (SEA) will be responsible for driving sales, supporting business development, product strategy, retail presentations, and brand building activities. The ideal candidate will be a strategic thinker who is able to solve problems with an analytical approach, provide insightful recommendations and make business driving decisions. They should be able to quickly gain a strong foundational understanding of the business and be able to challenge assumptions, identify issues, and recommend action plans. This role requires a hands-on individual, with strong initiative and follow-through, who will develop strong business relationships externally and internally to gain support and cooperation to drive the business forward.
The successful individual will leverage their proficiency to...
Business Ownership & Relationship Management
- Drive and own overall business performance across SEA markets
- Achieve retail sales (comp and total), wholesale shipments, and business development targets
- Build and nurture strong relationships with distributors and internal stakeholders to gain influence and cooperation to drive business
- Serve as the day-to-day liaison between Coach and distributors to ensure alignment on brand and business objectives
- Act as the market expert, providing insights on consumer behavior, regional trends, and competitive dynamics. Partner with Consumer Research and distributors on relevant studies and insights
- Execute key strategies and product initiatives and convey knowledge of all Coach products and standards to accounts and teams
- Identify sales initiatives to drive business and assess their results and effectiveness
Business Development
- Propose business development opportunities across existing and new markets
- Develop multi-year business strategies for assigned markets
- Identify and execute strategic initiatives and product programs to drive business performance
- Support new store openings, including account setup, execution tracking, and adherence to Coach standards
- Coordinate with cross-functional teams (Merchandising, VM, Operations, Training) to ensure best-in-class retail execution
Planning and Analysis
- Manage monthly sales and shipment forecasts and track actual performance
- Own annual sales planning by account in partnership with Finance
- Ensure timely and accurate receipt of weekly POS and operational data
- Analyze POS trends to identify risks and opportunities
- Maintain and update the CI price premium grid in collaboration with Finance and Global Pricing
- Partner with Inventory Management and distributors on Open-to-Buy (OTB) planning
- Prepare monthly performance recaps and internal reporting
Sales & Marketing
- Support business reviews and strategic presentations
- Conduct competitive landscape analysis and gather market intelligence
- Partner with Accounts, Visual Merchandising and Buying team to review door profile, productivity, and provide actionable recommendations
- Own the ordering process through selling tools, coordinating closely with Customer Service and Operations
- Coordinate market week logistics and stakeholder meetings
Customer Service/Operations
- Partner with Buying and Operations teams on order execution and logistics
- Coordinate with Customer Service on order management and fill rate analysis
- Ensure timely product delivery in collaboration with distributors
- Partner with Finance on payment tracking and reconciliation
- Support ordering of non-sale items, including new store opening materials
The accomplished individual will possess...
- 7+ years of experience in international wholesale and/or retail
- Ability to travel up to 50% of the time across SEA markets
- Strong retail math and advanced Excel skills; familiarity with BI tools preferred
- Experience in international sales, consulting, or finance is advantageous
- Highly analytical, detail-oriented, and strategically minded
- Strong organizational and multitasking capabilities
- High energy and passion for retail and brand management
- Excellent communication and presentation skills
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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