Abrasives Systems Division, Activation Marketing

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Advance local market share growth and 3M brand preference by providing insight and local requirements through Area Marketing Operations and Area Portfolio:

• Provide input to marketing planning, program and calendar development
• Gather competitive intelligence and insight to advance understanding of local market dynamics and pipeline development
• Own country activation and deployment of business programs including campaign outcomes/input/results, with local approved product listing
• Participate in NPI reviews for requirements upfront and readiness to launch;  including voice of market, ideas, local needs, for comprehensive and scale launch

​

Execute demand generation programming and track conversion from area marketing plan at country level driving pull (volume out) through local channel partners:

• Execute to end-user communications regularly scheduled and planned with supporting UAT (user acceptance testing) for nurturing, promotional awareness, and audience growth;  including webinars, newsletters, and short form content in e-mail
• Recommend local media buys including both trade media and digital media driving WTB (Where to Buy)  (purchasing with be done at global / area level)
• Elevate opportunities for local social media/media/key platforms for deployment for working dollars to addressable market communications within approved marketing platforms
• Plan and execute local industry and customer events including outreach for Skilled Trades through annual calendar

​

Partner to execute delivery and advancement of go-to-market channel programming along with integrated sales enablement approach:

• Deploy quarterly channel communication with pertinent execution of product, promotion and product training in partnership with area activation and planning role in GMC
• Ensure channel-owned programming is captured, understood and executed through country activation calendar (i.e., ads, videos, e-mails)
• Map and understand current state and path of eCommerce capabilities of channel partners (including syndication readiness and scorecard for prioritization)
• Understand onboarding process and advance syndication to the channel partners in country tied to NPI, PIPO and program deployment
• Align and understand local channel stratification for sales partnership and engagement prioritization

​

Lead local promotion support aligned to division activation calendar with local sales team:

• Provide visibility to area portfolio teams on promotional calendar for demand planning through IBP (input by area portfolio on both price and demand);  product in stock in country
• Validate translation correctness provided from Area Activation and Planning team (who will have routed for approval with regulatory and legal)
• Interface with local application engineers/specialists for technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations/requirements (elevating up through AMOL and Activation and Planning resourcing for execution support)

​

Marketing updates:

• Advance training and understanding of types and objectives for each to support sales execution and as business aligned with learning objectives and global to local deployment
• Partner with local shared channel resources to align on opportunities through non-division aligned channel
• Product Support:  new product translation correctness and local requirement management, local material owners for cases for promotional planning price deviations and communication to sales team

​

Qualification

• Becheolor;s Business and Marketing education and experience
• Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
• Knows the customers and market dynamics, key market trends and familiarity with product portfolio
• Attends joint calls with sales reps to promote products, promotions etc. at least # days per month
• Has the personality to convince and engage sales teams
• Proficient in English

Working Location: Ang Mo Kio Office, Singapore or Petaling Jaya, Malaysia

This role has on-site working model, with the employee working at least 4 days per week in the 3M locations, and This position is expected to work from one of the location listed below

Worker Type: Permanent

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.