Teams at Valerie Group

Own and scale creator and affiliate partnerships across ecommerce brands, managing sourcing, outreach, negotiations, briefing, content approvals, attribution, and performance optimization. Build scalable creator pipelines and operating systems while using performance data to improve content, revenue, and paid amplification. Collaborate cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams, managing multiple creators, campaigns, commercial structures, and growth experiments.

Own and scale Amazon as a growth channel across multiple ecommerce brands and international markets. Lead strategy, catalog and listing optimization, PPC advertising, pricing, promotions, launches, account health, inventory coordination, experimentation, and profitability. Analyze Amazon performance data and customer insights to identify opportunities, communicate recommendations to leadership, and collaborate with Creative, Analytics, Product, Finance, AI, Paid Media, and Brand teams.