Teams at Tate & Lyle

Lead and execute B2B demand-generation and category marketing across ASEAN: develop media and campaign plans, coordinate content and agency production, manage events and PR, align with commercial teams, track KPIs, and support distributor and customer activation.

Lead APAC sales excellence initiatives: standardise processes, drive Salesforce adoption and governance, build dashboards and reports, manage price books and CRM workflows, support customer segmentation and go-to-market execution, partner cross-functionally to improve sales performance and customer experience.

Lead and manage regional sensory research teams in APAC to design and execute sensory and consumer studies, analyze data, deliver insights for product development, ensure quality and regulatory compliance, mentor staff, and represent the company at scientific events.