Teams at Tapestry - Coach and Kate Spade

Leads APAC strategic planning and performance management across Coach and Kate Spade. Builds KPI frameworks, dashboards, financial models, scenario analyses, and initiative trackers supporting the region’s growth commitment. Partners with business units and senior leaders on annual and long-range planning, turnarounds, market expansion, competitive assessments, and executive communications across Greater China, North Asia, and Southeast Asia.

Leads consumer insights across North Asia and Southeast Asia & Oceania for Coach and Kate Spade. Owns qualitative and quantitative research programs, consumer segmentation, brand tracking, testing, vendor management, cultural intelligence, and insight activation. Partners with marketing, product, merchandising, analytics, and retail teams to translate research into commercial recommendations. Requires strong multi-market research expertise, methodological rigor, stakeholder management, and familiarity with APAC luxury, fashion, or retail consumers.

Supports Southeast Asia marketing operations through business and campaign reporting, media pacing, budget and purchase-order tracking, agency coordination, campaign brief preparation, stakeholder follow-ups, presentation updates, and ad hoc analysis. The role consolidates data from internal systems and agency reports, tracks timelines and deliverables, and assists with invoices and documentation across multiple workstreams.