Teams at Softchoice

Develops new enterprise business in Singapore by acquiring new logos and selling complex hardware, software, and professional services solutions. Manages the full sales lifecycle, engages C-level decision-makers, profiles target accounts, builds client and OEM relationships, coordinates inside sales activities, and positions Cisco, data center, storage, compute, networking, virtualization, and AI solutions.

Manages, reviews, drafts, redlines, and negotiates commercial technology contracts, including customer agreements, statements of work, subcontracts, NDAs, and channel agreements. Partners with in-house counsel and internal business teams, assesses legal risk in proposals, prepares contract summaries, supports execution, and tracks reviews through the contract lifecycle management system.

Manage strategic global cybersecurity partnerships and distributor programs, drive partner go-to-market alignment, negotiate agreements, track KPIs and program investments, lead quarterly business reviews, enable partners through training and onboarding, and collaborate with sales, engineering, operations, and marketing to meet regional growth and profitability objectives.