Teams at Samsung Electronics

Owns the TV/AV product lifecycle, including market analysis, product planning, positioning, pricing, forecasting, launches, promotions, and sales performance. Partners with sales, trade marketing, communications, online teams, and supply chain to drive category growth, manage inventory health, achieve KPIs, and maintain market leadership.

Lead local supplier sourcing and development for Singapore-based consumer electronics suppliers. Responsibilities include supplier discovery, capability and technology evaluation, procurement compliance, internal stakeholder advocacy, technical discussions, pilot projects, factory audits, and integrating qualified suppliers into the Approved Vendor List. The role collaborates with R&D, NPI, Quality, Procurement, regional offices, headquarters, and global factories.

Owns regional Monitor product marketing across Southeast Asia and Oceania, translating headquarters strategy into market plans. Responsibilities include business strategy, performance and inventory management, portfolio and pricing strategy, go-to-market planning, promotions, product launches, analytical dashboards, and capability development. The role collaborates with headquarters, country subsidiaries, and cross-functional teams to drive revenue, profitability, market share, and consistent product marketing execution.