Netflix
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News + Entertainment
Designs and manages advertising measurement studies for APAC export advertisers, analyzing campaign effectiveness across reach, frequency, brand lift, conversion, and sales metrics. Develops insights, reports, case studies, and client presentations; advises advertisers and internal teams on KPIs, media mix, and measurement strategy. Manages third-party vendors and measurement projects end to end while collaborating with sales, marketing, product, data science, consumer insights, and account management teams.
News + Entertainment
Supports the VP of Finance and two additional executives by managing complex calendars, international travel, meeting logistics, expense reports, events, project tracking, presentation materials, and internal and external communications. The role requires discretion, strong prioritization, attention to detail, initiative, and effective coordination across countries and time zones.
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News + Entertainment
Leads Netflix commercial partnerships with Taiwan and Hong Kong telecom and Pay TV operators and Mainland China consumer electronics and mobile manufacturers. Develops partnership strategies, bundles, promotions, device placement agreements, business cases, and commercial terms. Owns deals from structuring through contracting, integration, launch, and performance management. Collaborates with Product, Marketing, Legal, Finance, and Partner Engineering while analyzing market trends and representing Netflix with senior stakeholders.
