Teams at Maker Lab

Lead CRM and mobile growth for a tech client: plan and execute push, email, and in-app campaigns; manage content calendar; coordinate cross-functional content creation and QA; deploy messages and targets; analyze performance with analytics team; and maintain stakeholder expectations and deadlines.

Manage social analytics tools and dashboards, track performance across social channels, generate insights on audience behaviour and trends, translate data into actionable recommendations for creative and strategy teams.

Lead marketing planning and operations across APAC: run strategic and operational projects, perform business analysis to inform investments, manage annual and quarterly planning (budget and headcount), improve processes and approvals, oversee internal communications, and syndicate learnings to drive efficiency and strategic priorities.