Teams at The LEGO Group

Lead APAC commercial strategy and drive regional commercial development processes. Partner with Market Group Heads and Global Commercial Development to deploy channel strategy, pricing, portfolio, and digital initiatives. Own customer insights, sales capability building, and governance while leading a regional team to deliver revenue growth and execution across the region.

Deliver legal services including contract drafting, negotiation, and lifecycle management for APAC, with a focus on Vietnam operations.

Lead global B2B branded channel strategy and franchise operations to drive commercial growth, partner management, store performance, brand consistency, and training. Manage a team of ~15, collaborate with regional stakeholders and 60 partners, expand global footprint across 900+ stores, and implement a sustainable commercial and retail operating model.