Teams at Dentsu Creative

Lead media strategy for key clients and new business across SEA, shaping integrated communication solutions, audience-driven media planning, measurement and platform activation. Collaborate with cross-functional and regional teams, influence senior clients, define media roles in go-to-market plans, evangelize best-practice strategy, and drive use of data, research and Dentsu products to deliver measurable business outcomes.

Lead paid media strategy and execution across Paid Search, Paid Social, Programmatic and Display. Manage a team of performance specialists, optimize campaigns using large data sets, liaise with stakeholders and media partners, run forecasts and tests, and ensure delivery of client KPIs, reports, and billing on deadline.

Lead regional paid media strategy, activation oversight, optimisation and reporting across SEA markets. Manage multi-channel campaigns (Search, Social, Video, Programmatic, OOH), drive KPI-focused optimisations, present results to clients, coordinate hub-and-spoke teams, mentor specialists, and support planning, budgeting and measurement across ecommerce and store traffic objectives.