Teams at Crypto.com

Own the Crypto.com App’s onboarding and growth roadmap, including account opening, KYC, activation, referrals, new-product onboarding, and trading journeys. Improve funnel conversion and time-to-first-value through experimentation and analytics, extend onboarding capabilities across products and markets, and lead Engineering, Design, Compliance, Marketing, and Trading stakeholders. The role requires senior individual-contributor ownership in regulated fintech, consumer growth, shared platforms, and trading or brokerage products.

Own lifecycle CRM strategy and execute personalized, automated campaigns across email, push, in-app, and browser channels. Manage segmentation, journey architecture, integrations, templates, testing, attribution, reporting, and optimization. Partner with Marketing, Product, Creative, Legal, Compliance, MarTech, and Engineering teams to deliver compliant campaigns. Use behavioral data, AI tools, gamification, and rewards to improve onboarding, retention, engagement, reactivation, product usage, and revenue.

Own the end-to-end fiat product strategy for a regulated FCM and US trading platform. Lead funding, withdrawals, customer fund segregation, payment-rail selection, bank partnerships, liquidity, settlement, acceptance optimization, and dynamic payment routing. Build scalable institutional on-ramps and global banking infrastructure across markets and currencies while managing cross-functional teams and stakeholders in engineering, compliance, legal, finance, and leadership.