Teams at CapsLock (capslock.global)

Lead creative ideation, research emerging short-form video trends, develop and test creative hypotheses, coordinate creators and remote shoots, manage projects from concept to delivery, collaborate with media buyers on test plans, analyze performance metrics (CTR, watch time, CPA), and iterate to scale high-performing ads.

Create and edit performance-focused video ads for Facebook, Instagram, TikTok, YouTube, and landing pages. Develop concepts, motion graphics, visual effects, sound design, AI-generated characters, avatars, voice synthesis, and realistic lip-sync. Analyze performance metrics, run creative A/B tests, and optimize videos for conversion. Collaborate with creative, marketing, and copy teams while researching trends and integrating emerging AI production tools.

Creates short-form video content and supporting graphic assets for TikTok, Instagram, and Facebook. Responsibilities include editing raw footage, adding captions, transitions, music, voiceovers, sound effects, motion graphics, thumbnails, and static posts. The role collaborates with social media, marketing, sales, and CRO teams; adapts content for platform requirements; evaluates performance metrics; follows brand guidelines; manages digital assets; and stays current with social media trends and creative formats.