Teams at Blood

Lead company-wide AI strategy and delivery: identify and prioritize high-ROI AI opportunities, prototype and deploy production workflows, drive adoption across functions, ensure operational foundations and integrations, and demonstrate measurable impact and headcount leverage.

Own end-to-end performance marketing for Blood (Singapore) and No Days Off (regional). Plan, launch, and optimise paid media across Meta, TikTok, Google and marketplaces; set budgets and ROAS targets; run high-frequency tests and A/B experiments; develop creative strategy and iterate content; report performance and insights to leadership to drive traffic, conversions, and repeat purchases.

Manage end-to-end performance marketing for Blood and No Days Off in Singapore across Meta, TikTok, Google and marketplaces. Plan, launch, and optimize paid media, run structured A/B tests, create and iterate performance-driven creative, manage budgets/ROAS, and report actionable insights to drive traffic, conversions and repeat purchases.