Lead APAC marketing strategy by running primary consumer research, translating insights into creative briefs, guiding creative development with agencies and in-house teams, designing creative testing frameworks (pre-test and A/B), and ensuring culturally relevant campaigns across Asian markets to drive acquisition and brand effectiveness.

Lead APAC event marketing for Wise Platform: plan and execute owned and third-party events, manage logistics, lead capture and reporting, align events with sales, and optimise event-driven pipeline and engagement across regional partners.