Leads bespoke food and beverage concept development for Hilton’s luxury and lifestyle brands across APAC. Conducts market and commercial research, develops concept narratives and design direction, evaluates restaurant operators, presents ownership-ready briefs, and coordinates with operations, architecture, design, and technical teams. Mentors creative team members, manages concurrent initiatives and deadlines, maintains stakeholder relationships, and supports brand standards and strategic F&B development projects.

Leads Hilton’s APACx marketing and eCommerce strategy, performance management, investment planning, channel optimization, and market enablement. Owns regional operating plans, capability roadmaps, scorecards, forecasts, business reviews, and growth initiatives across direct and digital channels. Partners with commercial, revenue, distribution, loyalty, finance, technology, and market leaders while developing a distributed team. The role drives revenue, conversion, market share, customer engagement, and return on marketing investment across multiple Asia Pacific markets.