Product Marketing/Growth Lead

WOO operates a centralised exchange WOO X and a decentralised platform WOOFi, democratising access to top-tier liquidity and exceptional trading execution while keeping costs competitive. Our native token, $WOO offers token holders a unique position to participate, engage, and maximize the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees is located in 12 cities worldwide 🚀

Our vision is to inspire confidence, higher performance, and joy in every user. We have a mission to provide the best liquidity on the best terms. We compete not just on price execution but also on integrity, user experience, innovative tools, and global opportunities. 

About the opportunity:

We are looking for a Product Marketing/Growth Lead who can join us along this mission and vision. You’ll become an integral part of the Growth Ops team, which is the engine behind turning strategies into creatively executed campaigns and initiatives. From crafting killer campaigns and running performance marketing to organizing unforgettable events and designing must-have merch, this team helps us take the crypto world by storm. Interested? Keep on reading!

What you’ll be working on:

• Develop clear and compelling product positioning and messaging that differentiates the DeFi product in the market.
• Create value propositions that resonate with target audiences.
• Create and oversee the production of marketing materials such as blog posts, case studies, and support social media content.
• Plan and execute marketing campaigns to drive user acquisition, engagement, and retention.
• Monitor and analyze the performance of marketing initiatives using relevant KPIs and metrics.
• Prepare regular reports to track progress and optimize future marketing efforts.
• Conduct thorough market research to understand trends, customer needs, and competitive landscape within the DeFi space.
• Design and execute go-to-market strategies for new product launches and feature updates.
• Coordinate with cross-functional teams to ensure alignment and successful product rollouts.
• Foster and grow the community around the DeFi product through active engagement on social media, forums, and community events.
• Gather feedback from the community to inform product improvements and marketing strategies.

Why work with us: 

Join us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO 💪

About you:

• Strong interest and experience in cryptocurrency space and community.
• Good track record of spearheading launches and marketing campaigns that drove significant business results.
• Good collaborative skills and ability to influence cross-functional teams to meet common goals and objectives.
• Good business acumen and extensive experience with core analytical concepts like LTV and incrementality.
• Strong ability to synthesize insights and leverage to influence key decisions.
• Always thinking creatively about different approaches to problems, and excel at both the strategic and operational levels.
• Strong written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.
• A self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit.

Getting the job

We're actively seeking talented individuals to join our team outside of our typical hiring schedule. This proactive approach allows us to connect with exceptional candidates like you even before specific positions become available.

On average, successful candidates go through five rounds of interviews and tests. Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.

Submitting your resume now ensures that you're first in line when new opportunities arise. By doing so, you'll have a head start in the selection process and get a chance to showcase your skills and experience.

Get started on your application here!