Lead regional CRM strategies and team, execute engagement plans, optimize campaigns, ensure compliance, and monitor performance metrics across multiple markets.
We are looking for a Team Lead Regional CRM Manager to lead engagement and retention strategies across multiple international markets. The role combines regional strategy, campaign execution, and hands-on leadership of a high-performing CRM team.
The position is open in Limassol, Cyprus (relocation is provided by the company).
Responsibilities:
- Own regional CRM strategy by developing and executing engagement plans tailored to local audience behaviors and market-specific needs
- Lead the regional CRM team, providing ongoing coaching, performance management, and professional development
- Deliver lifecycle communications via email, push, in-app messaging, and other CRM channels, ensuring data-driven personalization at scale
- Drive segmentation and targeting efforts to maximize customer retention, loyalty, and LTV
- Collaborate cross-functionally with Marketing, Sales, Product, and Analytics to align CRM initiatives with broader business goals
- Monitor performance metrics and customer data to continuously optimize campaigns and recommend improvements
- Oversee CRM tools and vendors to ensure smooth platform operations and data integrity
- Ensure full regulatory compliance with GDPR, CCPA, and other data privacy standards
- Stay ahead of CRM trends and introduce new tactics, tools, or technologies to elevate CRM impact
Requirements:
- 5+ years of experience in CRM, ideally within media, digital marketing, or subscription-based services
- Proven track record of leading CRM teams and scaling regional CRM functions
- Deep understanding of segmentation, lifecycle marketing, retention, and personalization
- Hands-on experience with CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Braze
- Strong analytical skills and ability to interpret CRM data and campaign performance metrics
- Excellent communication skills and ability to collaborate with stakeholders at all levels
- Knowledge of compliance requirements related to data privacy and CRM activities
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA will be a plus).
What’s in it for you:
- Leadership role in a growing global marketing organization
- Direct impact on regional engagement and CRM strategy
- Relocation support (visa, flight, 2 weeks of accommodation)
- Competitive salary and benefits package
- Flexible work arrangements
- Creative, fast-paced work environment focused on results and innovation
Top Skills
Braze
Hubspot
Salesforce Marketing Cloud
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