SVP - Credit Cards Product Management

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage.

The Senior Vice President, Product Management for Credit Cards will be a strategic leader responsible for the end-to-end product lifecycle of a suite of DBS's credit card products. This role involves driving the vision & strategy development and performance of card products to meet business objectives, enhance customer experience, maintain market leadership and ensure alignment with the bank’s objectives and regulatory requirements.

Key Responsibilities:

• Product Strategy & Roadmap:
• Define and execute the overall product strategy and roadmap for the Credit Cards Products suite, aligning with business goals and market trends.
• Identify new product opportunities, market segments, and strategic partnerships to expand the card CVP.
• Conduct in-depth market research, competitive analysis, customer needs assessments and Product Analytics to inform product development and budgeting process.
• Product Development & Management:
• Lead the development and launch of new card products and features, from conceptualization to post-launch performance monitoring. Oversee the entire product lifecycle, including product design, pricing, policy, features, benefits, and customer value propositions.
• Collaborate closely with technology, operations, marketing, sales, and risk teams to ensure seamless product delivery and optimal customer journeys.
• Supervise day-to-day product management for products such as product delivery, client experience, and client communications.
• Product Performance & Governance:
• Monitor and analyze key performance indicators (KPIs) for the cards products, including acquisition, activation, usage, revenue, and profitability.
• Develop and implement strategies to optimize portfolio performance, manage risk, and drive customer loyalty.
• Strong focus on Risk & Governance: Ensure compliance with regulatory requirements and internal policies related to card products.
• Stakeholder Management:
• Build and maintain strong relationships with internal stakeholders across various departments, including Technology & Operations, Risk Management Group, Marketing, internal control departments.
• Engage with external partners, card networks & vendors to stay abreast of market developments and foster strategic alliances.
• Team Leadership & Development:
• Lead, mentor, and develop a high-performing team of product managers, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements:

• Minimum of 10-15 years of experience in product management within the financial services industry, with a significant focus on Cards.
• Proven track record of successfully launching and managing card products, driving business growth, and achieving revenue targets.
• Strong understanding of card scheme operations, payment ecosystems, and regulatory landscapes.
• Excellent strategic thinking, analytical, and problem-solving skills along with the ability to influence and collaborate effectively across all levels of the organization.
• Bachelor’s degree/University degree or equivalent experience in Business, Finance, Marketing, specialized analytics or a related discipline. Master's degree preferred.

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