WE ARE HIRING A STRATEGY DIRECTOR
Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?
If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.
At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.
We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.
We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.
Here are a few things that we've got to offer:
Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
Weekly webinars to support your development through our People Academy
Annual TLC Wellness Week and programmes throughout the year
TLC Culture Club - including seasonal social events, tasty lunches & more
TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
TLC Rise - supporting and empowering women into leadership roles
'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme
At the centre of our growth engine, this role is designed for someone who thrives on creating opportunities and delivering results. Blending strategic thinking, consultative selling, and team leadership, you will identify new business opportunities, nurture key relationships, and coach others to achieve their potential. Your ability to turn insight into action will directly influence the growth and success of the business.
What you'll be doing:
Building strong, trusted client relationships and becoming the person they want in every room.
Motivating, coaching and elevating our Business Development team — helping them pitch smarter, think bigger and deliver exceptional work.
Bridging the gap between BD and Operations to ensure seamless, world‑class delivery.
Identifying new opportunities and turning them into meaningful, creative commercial wins.
Supporting BD in hitting their KPIs while raising the standard across the board.
Leading by example in pitches, selling the complete TLC offering: rewards, creative dressing, digital interfaces and evaluation.
Acting as the experienced agency voice our people can learn from.
At the centre of our growth engine, this role is designed for someone who thrives on creating opportunities and delivering results. Blending strategic thinking, consultative selling, and team leadership, you will identify new business opportunities, nurture key relationships, and coach others to achieve their potential. Your ability to turn insight into action will directly influence the growth and success of the business.
Who we're looking for:
You’re dynamic, driven and commercially sharp. Someone who understands the art of selling, not just presenting. You enjoy building relationships, developing people and shaping ideas that create impact.
Strategic and detail‑oriented
Confident and energetic
Experienced in leading and inspiring teams
Comfortable challenging briefs to get to the strongest solution
Consultative, intuitive and commercially minded
A natural relationship‑builder who others trust
Professional, positive and always ready with a better idea
Senior‑level experience in an agency environment
Proven ability to pitch and sell full 360 campaigns
Strong understanding of marketing processes, language and client needs
Excellent communication skills; written, verbal and in the moment
A portfolio of strong client relationships and contacts
Experience identifying opportunities and driving revenue growth
A commercial mindset applied to every decision
Background in new business, media sales, advertising or digital marketing is advantageous
Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.
At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.
A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.
If you're excited by everything we've told you, then it's time to apply!
