Job Description:
About Dentsu Group (dentsu)
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Role Purpose
We are looking for a highly analytical and hands-on Sr. Performance Manager to join the Display team with focus on programmatic and direct partner media initiatives for our client. This role requires expertise in programmatic media, demand-side platforms (DSPs), and direct partner engagement to drive performance and optimisation across the display channel.
This role is highly data-driven with minimal client-facing responsibilities. You will work closely with cross-regional stakeholders to plan, execute and optimise campaigns efficiently.
Key Responsibilities:
60–70% focus on DSPs / programmatic media platforms.
30–40% focus on direct partners (publishers) such as apps / websites.
Hands-on optimisation knowledge to achieve strict performance thresholds.
Analyse campaign performance reports, identify trends, and make actionable recommendations.
Quantify results of changes and optimisations to measure impact.
Conduct quality assurance (QA) checks to ensure campaign setup, tracking, and reporting accuracy.
Planning: Recommend budget splits, liaise with partners to forecast acquisition, CPA, and projected spend targets.
Creative alignment: Ensure creative assets meet partner specifications and best practices; liaise with strategy and partner teams for delivery.
Budget briefing: Ensure approved budgets are correctly implemented; communicate budget, creative, timeline, and targeting requirements to partners.
In-flight monitoring: Track campaign activity, make optimisation suggestions, and produce insights and commentary.
Plan programmatic media strategies on DSP platforms.
Plan creative strategies for maximum ROI.
Deep understanding of DSP operations to leverage platform-specific optimisation levers effectively.
Maintain and develop relationships with programmatic and direct media partners.
Assess and suggest new partners or solutions for testing.
Stay abreast of market trends and partner capabilities to inform performance strategies.
Provide guidance and support to junior/offshore team members.
Collaborate with cross-regional stakeholders to ensure flawless campaign execution.
May involve client-facing interactions as the role evolves.
Preferred Qualifications & Experience:
Strong DSP background with hands-on experience across multiple platforms.
Proven experience managing programmatic and direct partner campaigns for tech or consumer-focused brands.
Strong analytical skills: able to analyse reports, spot trends, recommend changes, and quantify results.
Experience conducting QA to ensure campaign accuracy and tracking reliability.
Agency or in-house experience in the tech sector is a major plus.
Comfortable working with cross-regional teams; independent, self-starter mindset.
Line management or team-support experience, with effective delegation and mentoring of junior team members.
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.
So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
www.dentsu.com
#LI-DNI
Location:
SingaporeBrand:
Dentsu XTime Type:
Full timeContract Type:
Permanent
