Social Media Specialist (B2B)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Specialist (B2B)

As the Regional Social Media Specialist (B2B), you will support the development and execution of social media and engagement activities, connecting complex technology products and services to business customers across Southeast Asia. You will contribute to an always-on social programme designed to establish our client’s platforms as the preferred media choice for businesses in the region. It's imperative to be a self-starter with a can-do attitude who can navigate a dynamic, fast-paced environment.

This role requires a blend of creative thinking, strong organisational skills and an interest in social media strategy, campaign management and paid media. You will work closely with internal product marketing managers and a multi-agency roster, supporting social touchpoints from content development and influencer activations to paid media campaigns. Your ability to translate business objectives into engaging brand narratives and contribute to effective campaign execution is key to what we're looking for.

Role: 

• Support the development and management of social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Assist with end-to-end campaign management, from planning and briefing through execution, coordination and performance reporting, ensuring campaigns are delivered on time and aligned with business objectives and product KPIs.
• Support the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Assist in managing the regional social editorial calendar, coordinating the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Work closely with agency partners to coordinate organic content and paid media efforts, helping to maximise campaign reach and effectiveness.
• Support paid media planning across relevant social platforms, including channel selection, audience targeting, media budget allocation and campaign scheduling to support regional marketing objectives.
• Assist with media buying activities and campaign execution alongside agency partners, including campaign setup, monitoring, budget tracking and optimisation against agreed performance KPIs.
• Support localisation efforts by adapting regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics tools to identify emerging trends, audience insights and opportunities for the brand, and contribute ideas to drive community engagement.
• Support the coordination of B2B influencer and creator programmes across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Track and consolidate community insights, campaign metrics and paid media performance to support reporting and provide recommendations for future regional activations.

You:

• BA/BS degree or equivalent experience.
• 2+  years of experience in marketing, advertising, social media or digital campaign coordination, ideally with exposure to agency or in-house environments.
• Strong interest in social media strategy, with some practical experience supporting social media campaigns, content development or digital marketing activities.
• Exposure to campaign management, including campaign planning, coordination, execution and performance tracking.
• Basic understanding or hands-on exposure to paid media planning and buying, including social media advertising, audience targeting, budget tracking and campaign optimisation.
• Good understanding of social platforms, content development and community management.
• Strong organisational and project coordination skills, with the ability to manage timelines, coordinate assets and communicate effectively with geographically dispersed stakeholders.
• Familiarity with social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign performance would be an advantage.
• Exceptional attention to detail and the ability to manage multiple tasks within a fast-paced, collaborative environment.
• Proactive, curious and passionate about social media, collaborative storytelling and working as part of a larger team to achieve common business goals.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

You:

• BA/BS degree or equivalent experience
• 6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
• Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
• Strong experience in end-to-end campaign management, including campaign planning, execution, budget management, optimisation and performance measurement.
• Solid experience in paid media planning and buying, with an understanding of media strategy, channel mix, audience targeting, budget allocation and campaign optimisation across social platforms.
• Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
• Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
• Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
• Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
• Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

As the Regional Social Media Specialist (B2B), you will support the development and execution of social media and engagement activities, connecting complex technology products and services to business customers across Southeast Asia. You will contribute to an always-on social programme designed to establish our client’s platforms as the preferred media choice for businesses in the region. It's imperative to be a self-starter with a can-do attitude who can navigate a dynamic, fast-paced environment.

This role requires a blend of creative thinking, strong organisational skills and an interest in social media strategy, campaign management and paid media. You will work closely with internal product marketing managers and a multi-agency roster, supporting social touchpoints from content development and influencer activations to paid media campaigns. Your ability to translate business objectives into engaging brand narratives and contribute to effective campaign execution is key to what we're looking for.

Role:

• Support the development and management of social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Assist with end-to-end campaign management, from planning and briefing through execution, coordination and performance reporting, ensuring campaigns are delivered on time and aligned with business objectives and product KPIs.
• Support the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Assist in managing the regional social editorial calendar, coordinating the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Work closely with agency partners to coordinate organic content and paid media efforts, helping to maximise campaign reach and effectiveness.
• Support paid media planning across relevant social platforms, including channel selection, audience targeting, media budget allocation and campaign scheduling to support regional marketing objectives.
• Assist with media buying activities and campaign execution alongside agency partners, including campaign setup, monitoring, budget tracking and optimisation against agreed performance KPIs.
• Support localisation efforts by adapting regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics tools to identify emerging trends, audience insights and opportunities for the brand, and contribute ideas to drive community engagement.
• Support the coordination of B2B influencer and creator programmes across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Track and consolidate community insights, campaign metrics and paid media performance to support reporting and provide recommendations for future regional activations.

You:

• BA/BS degree or equivalent experience.
• 0–2 years of experience in marketing, advertising, social media or digital campaign coordination, ideally with exposure to agency or in-house environments.
• Strong interest in social media strategy, with some practical experience supporting social media campaigns, content development or digital marketing activities.
• Exposure to campaign management, including campaign planning, coordination, execution and performance tracking.
• Basic understanding or hands-on exposure to paid media planning and buying, including social media advertising, audience targeting, budget tracking and campaign optimisation.
• Good understanding of social platforms, content development and community management.
• Strong organisational and project coordination skills, with the ability to manage timelines, coordinate assets and communicate effectively with geographically dispersed stakeholders.
• Familiarity with social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign performance would be an advantage.
• Exceptional attention to detail and the ability to manage multiple tasks within a fast-paced, collaborative environment.
• Proactive, curious and passionate about social media, collaborative storytelling and working as part of a larger team to achieve common business goals.

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.