Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
*This is a 12 months contract role. The incumbent will be assigned to the client's office.
Roles and Responsibilities
- Overall
- Actively supports company’s social media platform requirements such as Facebook, LinkedIn, YouTube, Instagram and forums
- Supports social media calendar management to ensure the content is published by the stipulated deadlines and within guidelines and design philosophies
- Conceptualise & produce short-form content for social media platforms (writing, planning, executing on creative edits optimised for engagement)
- Traffic requests that come in across multiple BUs, audit and streamline current processes for better efficiencies
- Social Media Strategy implementation
- Work closely with Social Media Manager, peers and strategic brand lead agency to implement the new FY’s ‘Culturfy’ strategy and pillar content
- Foster and strengthen new relationships with key influencers within the community via strategic lead agency’s influencer strategy
- Increase engagement across all platforms to achieve SMART KPIs for each for the new FY
- Coordinate with xfn teams to ensure brand consistency across all platforms and output
- Liaise with PMs, respective Comms teams to stay update on new products and features
- Lead discovery for new digital technology and/or social trends and better WOW
- XFN collaboration:
- Work closely with marketing and customer care teams to identify and plan responses to community members and customers in a professional, personable, and timely manner to foster engagement
- Work with the marketing and creatives to create high quality, engaging, relevant, and timely content
- Social monitoring and community management
- Reactive: Work closely with POC to field requests for trend identification
- Deploy social listening tools to monitor positive/negative comments and topic trends
- Strive to boost engagement and resolve any potential conflicts that may affect brand reputation
- Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback
Requirements
- Bachelor’s degree in Marketing or relevant field
- Experience in community management for a telco/ retail-centric business
- Familiar with social media platforms
- Proved work experience as a community manager for a notable brand
- Excellent verbal communication and writing skills
- Hands on experience with social media management for brands
- Ability to interpret website traffic and online customer engagement metrics
- Attention to detail, ability to multi-task and crisis manage
#LI-VC1
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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