SOCIAL CONTENT CREATION MANAGER

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

Content Creation & Strategy

• Develop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand’s identity
• Collaborate with internal creative teams to conceptualize and produce engaging social-first content
• Establish and oversee the social content plan/calendar, and execute briefs to ensure social-first content is conceptualized at the beginning of the season, aligned with product drops
• Craft compelling storytelling narratives that resonate with the brand’s audience and consumers
• Ensure consistency in tone, visuals, and messaging across all digital platforms
• Serve as a brand ambassador, proactively building relationships and networking with key industry players for future opportunities

Social Media & Digital Campaigns

• Plan and execute digital campaigns to drive engagement, reach, and brand awareness
• Oversee the publishing of content across platforms such as Instagram, TikTok, WeChat, YouTube, and emerging digital channels
• Leverage insights and trends to optimize content performance and audience interaction
• Work closely with global and regional teams to tailor content for specific markets

Influencer & Brand Collaborations

• Manage partnerships and collaborations for organic and paid content opportunities
• Oversee content production for influencer-led campaigns and activations
• Identify and engage with influencers, rising talents, ambassadors, community and content creators who align with brand’s vision

Performance Tracking & Optimization

• Monitor key performance metrics for content and social media initiatives
• Analyse audience engagement and campaign effectiveness to refine future content strategies
• Provide regular reports and insights to senior management on content performance and market trends
• Optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged

Event & Campaign Coverage

• Lead real-time content creation for events, store activations, shows, and product launches
• Ensure timely and high-quality content output for coverage and exclusive digital storytelling

REQUIREMENTS

• 5+ years of experience in content creation, social media management, or digital marketing within the fashion industry
• Deep understanding of digital trends, branding, and consumer engagement strategies
• Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro, and other editing software
• Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
• Strong grasp of social media algorithms, audience behaviour, and emerging digital platforms
• Proven track record in managing influencer partnerships and digital collaborations
• Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
• Adaptable and responsive to changing industry trends and brand needs
• Willing to work beyond standard office hours, including weekends, when necessary
• Open to and comfortable with international travel as required
   

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