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WISE

SEO Content Specialist - English-speaking APAC Markets

Reposted 17 Hours Ago
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Hybrid
Singapore
Junior
Hybrid
Singapore
Junior
The SEO Content Specialist will be responsible for creating and managing SEO optimized content for English-speaking markets in the APAC region. This includes ownership of the content creation process, conducting keyword research, optimizing articles, and managing freelance writers. The ideal candidate has junior-level experience in SEO and content marketing, a passion for writing, and the ability to analyze content performance.
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Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We're looking for a SEO Content Specialist who’ll focus on English-speaking APAC markets to join our growing SEO Content team. You’ll have the opportunity to learn all about SEO, by taking ownership of blog content strategy for multiple markets in the Pacific and Southeast Asia region.

Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links - but we do believe in great copy that inspires and helps readers to find answers.

We’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing helps the end user.
This role is ideal for someone with junior level experience in SEO content marketing, who is passionate about blogging and content creation.

Your Mission

  • Produce high quality SEO optimized content in English for multiple blog locales - most notably Wise’s AU, SG and NZ blog 

  • Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process

This Role Will Give You The Opportunity To

  • Own some of the most promising blog locales in Wise and directly see your impact i.e. how your articles bring new users

  • Work autonomously with help from your lead and other team members

  • If you’re already experienced in SEO, you may have a chance to identify a new way of working or initiative that helps bring growth to our channel as a whole

  • Deepen your SEO and marketing skills by working with talented people in the team

  • Work in the SEO content team, probably the most international team in Wise, which consists of 37 (and counting) people from 20 different countries

  • Be flexible in how you work, we understand that everyone needs a little something different so we’ll do our best to make it happen

  • All this in an exciting international environment full of smart people in cool offices

  • Occasionally travel to Tallinn office to meet the rest of SEO content team

  • Conduct keyword research using Ahrefs, SEMRush

  • Target mainly personal customers and understand the wants, needs and pain points of our potential new customers

  • Explain our products in an easy to understand way for the readers

  • Edit copy - you’re not afraid to fix copy or make direct changes when necessary

  • Make data-driven decisions using a range of SEO and analytics tools

  • Optimize older articles to improve conversion rates and boost performance

  • Communicate key insights and obstacles to the team and broader Marketing team

  • Find, coordinate and manage a bunch of talented freelance writers

  • Follow frameworks - you will ensure our content follows legal, brand and PR guidelines

  • If you're experienced in SEO, you might help us identify a new way of working or initiative that helps bring growth to our channel as a whole, not just your locale

Qualifications

About You:

  • You are a Singapore Citizen or Permanent Resident (Please note that we are unable to provide visas for this role)
  • You are highly proficient in English (writing, reading, speaking), and any additional proficiency in commonly spoken languages in Southeast Asia is a plus
  • You love creating content and have a flair for making complex content easy to comprehend
  • Prior content marketing and SEO experience will be a huge plus (internships count too)
  • Some experience or knowledge of how Google Search Console works is a plus but not mandatory
  • Some experience or understanding of SEO and familiarity with keyword tools such as Ahrefs and SEMRush is a plus
  • Prior knowledge and experience on how to improve content ranking in Google is a plus
  • You love using data. From traffic numbers to conversion rates, you understand how to measure the performance of your work
  • You’re great at building relationships and working with people outside of your own team to get things done (e.g. local freelancers, other teams at Wise)
  • You have a great eye for detail and what makes ‘good’ content when it comes to words and visuals; from small copy changes to fixing blog articles in bulk
  • You thrive in a culture of autonomy and not afraid to take full ownership of your content plans from start to finish
  • Prior experience of using or working with Wise or similar products to move / manage your money internationally is a plus

Additional Information

Office: Singapore

Salary: Between 3,800 SGD and 4,700 SGD monthly gross salary

P.S. Fresh graduates with prior relevant internship experiences (SEO, Content Strategy, Content Writing) are welcome to apply!

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Top Skills

Ahrefs
Content Marketing
Google Search Console
Semrush
Seo

WISE Singapore Office

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