Drive deep user understanding: Conduct qualitative and quantitative research to uncover user needs, behaviors, and motivations. Build comprehensive user personas to guide product strategy and experience optimization.
Build insight mechanisms: Establish and continuously improve a user insight system—including user surveys, NPS, interviews, usability tests, and journey mapping—to embed user-centric thinking across the team.
Partner with product & design: Act as the “voice of the user” throughout the product lifecycle. Support product managers and designers in planning, design, and iteration to ensure alignment with real-world user needs.
Engage international users: Lead or participate in remote and in-person user research with English-speaking users worldwide. Produce clear, actionable research reports for global stakeholders.
Data analysis & insight generation: Synthesize behavioral data, survey results, and market intelligence to identify product opportunities, usability issues, and areas for strategic improvement.
Champion user-centered culture: Work cross-functionally with product, design, marketing, and operations teams to promote and embed a user-first mindset and methodology across the organization.
Bachelor’s degree or higher in HCI, Psychology, Sociology, Market Research, Statistics, or a related field.
5+ years of experience in user research or customer insight, preferably with involvement in international product teams.
Proficient in various research methods (e.g., in-depth interviews, usability testing, surveys, card sorting) and analytical tools (e.g., Excel, SPSS, SQL, Tableau).
Strong structured thinking and synthesis skills—able to turn complex user data into clear insights and practical recommendations.
Excellent verbal and written communication skills in both English and Chinese; capable of delivering bilingual outputs to global teams.
Self-driven and curious, with strong judgment and collaboration skills across functions.
Familiarity with the working and lifestyle habits of Western knowledge professionals and an understanding of behavior patterns across roles and industries.
International work or living experience in Western or Southeast Asian markets is a strong plus.
Experience with AI-powered products, productivity tools (B2B), or integrated hardware-software products is a plus.
Fluent in English and Mandarin
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