Senior Specialist, B2B Product Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, B2B Product Marketing

Overview
AP Product Marketing is part of AP B2B Marketing. It aims to:
• Be the resident marketing expert for all our suite of products & solutions. Leverage market intelligence & insights about payment usage trends and competing products to identify new opportunities.
• Collaborate with business teams to design and develop sales enablement materials & compelling sales tools for sales teams to leverage & sell.
• Explore creative and relevant ways to communicate Mastercard’s product story.
• Generate awareness, demand and leads for products for sales via campaigns and events with existing customers or prospects.
• Support all go-to-market product launches to create awareness & drive adoption & usage. Partner with Research team to provide insights into design of product & features that will create differentiation for end users.
• Distribute all marketing content via marketing owned platforms for easy access.
• Be the resident marketing expert for all our suite of products & solutions. Leverage market intelligence & insights about payment usage trends and competing products to identify new opportunities.
• Collaborate with business teams to design and develop sales enablement materials & compelling sales tools for sales teams to leverage & sell.
• Explore creative and relevant ways to communicate Mastercard’s product story.
• Generate awareness, demand and leads for products for sales via campaigns and events with existing customers or prospects.
• Support all go-to-market product launches to create awareness & drive adoption & usage. Partner with Research team to provide insights into design of product & features that will create differentiation for end users.
• Distribute all marketing content via marketing owned platforms for easy access.
AP Product marketing works closely with all stakeholders in the Product & Marketing organization at Global/Division/Country level. We also partner and leverage appointed agencies to deliver successful outcomes aligned to our objectives.
Role
1. Build awareness of Mastercard as a forward-thinking paytech company beyond cards and interest in products
• Take end-to-end ownership of planning and execution of events (external events like tradeshows or owned events) including identification of & securing partnerships, sourcing of venues, development of event theme & materials, manage invitations & registration process, onsite management, and evaluation of performance
2. Drive a confident and conversant sales force
• Develop a broad understanding of Mastercard’s business through close partnership with Product & Services leads & translating this into compelling product story in the form of sales enablement materials. Such materials can take a variety of creative format
including interactive tools, powerpoint decks, videos & brochures.
• Day-to-day lead overseeing the maintenance of sales materials on our internal repository to ensure that all materials are up to date (content and branding) and relevant for the sales teams to leverage
3. Drive awareness and interest in Mastercard products in consultation with product and and sales teams
• Collaborate with the sales team to align marketing efforts with sales goals and support lead generation activities
• Develop and implement comprehensive B2B marketing activities
4. Drive usage of Mastercard products with partners or directly with end customers/prospects
• Develop B2B2C toolkits that will enable partners, to drive awareness, adoption or usage of our solutions
• Create and manage marketing campaigns across various channels
Deliverables
• Organise, coordinate and administer events.
• Successful delivery of compelling sales enablement materials
• Plan and execute demand & lead generation programs and direct to end customer campaigns.
• Manage agencies to deliver efficiently, on strategy, in a timely manner and on budget.
All about you
• University degree
• Proven experience in B2B marketing, preferably in financial industry
• Excellent time and project management skills. Abe to multi-task and work on multiple projects concurrently
• Happy to work in a quickfire work environment where internal/external requests can demand a flexible approach to the daily routine
• Strong influencing & negotiation skills as this role requires working through others to deliver.
• Excellent communication and interpersonal skills
• Self-starter, able to work independently but also a good team player with good relationship management and interpersonal skills
• Proficiency in MS Office (Word, Excel & PowerPoint)

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.