The Senior Product Marketing Specialist will lead global marketing strategies for Razer's Content Creation category, driving product positioning, market analysis, campaign execution, and collaboration with partners.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :We are seeking a passionate and strategic Senior Product Marketing Specialist to lead global product marketing efforts for Razer's Content Creation category. This includes products such as microphones, webcams, lighting accessories, headphones and other creator-focused gear including collaborations with external brands.The role will focus on developing and executing go-to-market strategies, driving product development and positioning, and supporting business initiatives to achieve growth and brand leadership in the creator ecosystem on the global scale.
- Own the end-to-end product marketing strategy for the Content Creation & Streaming category
- Develop compelling product positioning, messaging, and value propositions tailored to creators and streamers
- Plan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product Engineering, Global and Regional Marketing, Sales, and Partnerships)
- Analyze market trends, customer insights, and competitive landscape to inform product strategy and marketing plans
- Manage product launch timelines, marketing assets, and campaign performance tracking
- Collaborate with external partners and brands on co-branded product initiatives
- Support life cycle marketing efforts to drive adoption, engagement, and retention
- Minimally 3 - 5 years of experience in product marketing, preferably in consumer electronics, content creation, or gaming
- Strong understanding of the creator economy and streaming platforms (e.g., Twitch, YouTube, TikTok)
- Proven track record of successful product launches and marketing campaigns
- Excellent communication, project management, and analytical skills
- Passion for gaming, content creation, and emerging tech trends
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Preferred experience in working in a Global company with multiple stake holders across different countries and time zones
Are you game?
Top Skills
Tiktok
Twitch
Youtube
Razer Singapore Office
1 One-north Cres, Singapore, 138538
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