Lead product marketing for institutional clients in EMEA & APAC, developing positioning, go-to-market strategies, and manage marketing content. Collaborate with teams for campaign execution and maintain strong regional expertise.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
As our Institutional Product Marketing Lead for EMEA & APAC, you'll shape narratives, value propositions, and go-to-market strategies for our institutional trading offering.
About the team:
You'll join our Global Product Marketing team, reporting to the Head of Institutional Product Marketing. Together, we transform value propositions into compelling client messages that drive acquisition, engagement, and retention.
What You’ll Be DoingStrategic Product Positioning
- Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
- Adapt global house messaging to local market needs
Sales Enablement:
- Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns.
- Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized.
- Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented.
Go-to-Market Leadership
- Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
- Develop and manage strategic partner marketing initiatives across target regions
Content & Thought Leadership
- Create and oversee thought leadership programs that reinforce product positioning and industry narratives
- Develop content strategies that establish OKX as a market authority
Cross-Functional Partnership
- Collaborate with institutional business teams including business development, account management, sales enablement, and product
- Ensure consistent, cohesive product messaging across all touchpoints
What We Look For In You
Professional Background
- 10+ years of product marketing experience focused on institutional clients
- Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience
Regional Expertise
- Proven marketing experience across EEA, UAE, and APAC regions
- Experience with localization strategies and account-based marketing (ABM) programs
Industry Knowledge
- Understanding of financial markets and OTC trading
- Knowledge of regulatory environments across target regions including MiFID II
Marketing Skills
- Strong expertise in direct, digital, and content marketing
- Ability to communicate complex products clearly to diverse audiences
- Experience developing successful thought leadership initiatives
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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Top Skills
Content Marketing
Crypto
Dapps
Digital Marketing
Direct Marketing
Email Marketing
Institutional Trading
Marketing Content
Social Media Marketing
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