Senior Product Marketing Manager, Events & Activation

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian's Teamwork Collection brings together Jira, Confluence, Loom, and Rovo Agents to reimagine the way teams work together from ideation to delivery. As we expand our solutions-selling approach, we're seeking a Senior Product Marketing Manager who thrives at the intersection of product marketing, event strategy, and customer lifecycle marketing. You'll help us drive awareness and consideration of Teamwork Collection through high-impact event and demand generation programs that target technical and business audiences within the enterprise.
You'll be a builder and connector-working with cross-functional teams to shape compelling narratives for each audience and craft the strategy to reach them through industry events and high-touch executive engagements. You'll partner closely with sales, field marketing, and customer lifecycle teams to deliver programs that drive pipeline, with a close eye on lead conversion. This is a high-visibility, high-impact role for a marketer who loves to operate with agility, test and learn, and drive results in a fast-paced environment.
In this role, you will:

• Help shape GTM strategy for Teamwork Collections, working with our core product marketing team to identify key personas and test strategies for driving consideration
• Develop event strategy and execute events (in-person, virtual, and third-party) that engage, educate, and convert target buyer audiences
• Partner with sales and customer lifecycle marketing teams to develop the post-event strategy, assets, and talk tracks needed to win with new personas and in new markets.
• Contribute to omni-channel demand generation programs-including ABM, webinars, executive roundtables, field marketing, and digital campaigns-to drive attendance and pipeline.
• Gather and analyze qualitative and quantitative signals to assess ROI and propose quick, iterative improvements.
• Build and nurture relationships with key internal stakeholders and external partners, including event vendors and agencies.

Your background:

• 5+ years of experience in product marketing, with a strong ability to tailor narratives and messaging by audience
• Experience in building for emerging categories and/or new audiences
• Experience creating high-quality, memorable activations at large industry events and intimate executive engagements alike
• Demonstrated ability to craft strategy and operationalize it across channels and teams-particularly enterprise sales, account-based marketing (ABM), and customer lifecycle marketing teams
• Strong sense of accountability for driving programs end-to-end and problem-solving along the way
• Strong critical thinking, communication, and cross-functional leadership skills, with proficiency in presenting and storytelling.
• Collaborative mindset with a low ego; thrives in a fast-moving, highly autonomous environment.
• Bachelor's degree or equivalent experience.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

• Zone A: $153,000 - $199,750
• Zone B: $137,700 - $179,775
• Zone C: $127,800 - $166,850

This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .