Create and execute user activation strategies globally, optimize KPIs, refine onboarding processes, and investigate market trends in crypto.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About The Opportunity
OKX is seeking a visionary and highly experienced Senior Product Manager for User Activation. In this role, you will create and execute user activation strategies across global markets and diverse channels, aiming to improve key performance indicators. You will also work with internal stakeholders to refine the user onboarding process while investigating crypto-focused activation tactics, and remain vigilant about market trends to uncover new opportunities.
What You’ll Be Doing
- Develop and execute user activation strategies across global markets and multiple channels (e.g., paid media, SEO, affiliates, influencers, ASO)
- Own and optimize key KPIs: LTV, conversion rates
- Collaborate closely with R&D, data, local market and brand teams to drive user onboarding experience
- Explore crypto-native activation levers (airdrop, token incentives, referral programs, ambassador strategies)
- Stay on top of market and competitor trends to identify new opportunities
What We Look For In You
- Bachelor’s or Master’s degree in Business, Marketing, Computer Science, or a related field is preferred
- 5+ years of user acquisition or activation experience with proven track record in scaling products from 0 to 1 preferable globally
- Strong understanding of LTV, funnel analysis, and experimentation methodology
- Demonstrated expertise in data analysis and experimentation, with the ability to translate insights into actionable strategies
- Proficiency in data tools and agile methodologies to manage and optimize growth initiatives
- Strong communication and interpersonal skills to effectively collaborate with internal stakeholders and external partners
- Experience in crypto, fintech, or financial apps is strongly preferred
- Fluent in English; multi-market/global background is a plus
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
Agile Methodologies
Aso
Data Analysis
Experimentation Methodology
Paid Media
Seo
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