Lead the development of AI-driven social media products for real estate agents, enhancing brand engagement and customer success through innovative strategies and collaboration across teams.
Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 80,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.
Role Overview
We're looking for a Social Product Manager to lead the evolution of our AI Social Specialist, part of our suite of autonomous AI marketing agents. Building on our recently launched AI marketing team, you'll take our social AI capabilities to the next level, creating tools that transform how real estate professionals build their personal brands and engage with their communities.
This is a unique opportunity for a product manager who lives and breathes social media, understands the nuanced "laws of physics" that drive social engagement, and has the creative vision to build products that help real estate agents become influential voices in their markets. You'll work at the intersection of AI, social psychology, and real estate marketing, shipping solutions that directly impact agent success and brand building.
This is a high-impact, high-visibility role, with close collaboration across engineering, AI/ML, marketing, and client success. You will define strategy, prioritize features, and deliver scalable solutions that establish Luxury Presence as the definitive social platform for real estate professionals.
What You'll Do
- Own the end-to-end product strategy and roadmap for our AI Social Specialist, expanding to a comprehensive social platform
- Design and ship automated social content creation and posting systems that maintain authentic brand voice and drive meaningful engagement
- Develop brand-rich content templates, social playbooks, and campaign frameworks that agents can customize and deploy at scale
- Build sophisticated content creation tools for agents who are establishing themselves as local market influencers and thought leaders
- Create listing engagement strategies and tools that maximize property exposure through strategic social amplification
- Design inbox management, automation, and lead generation features that convert social engagement into qualified prospects
- Partner with AI/ML teams to develop content recommendation engines, optimal posting algorithms, and engagement prediction models
- Establish social media best practices and guardrails that protect agent brands while maximizing reach and conversion
- Collaborate with marketing to understand social trends, platform algorithm changes, and emerging engagement tactics
- Define and track social engagement, brand building, and lead conversion metrics across all major social platforms
- Work cross-functionally to integrate social tools with our existing CRM, website, and marketing automation ecosystem
Who You Are
- 7+ years of experience in Product Management
- 5+ years building social media products, creator tools, or community platforms, preferably in B2B SaaS, marketing tech, or creator economy
- Deep understanding of social media dynamics across platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube) including algorithm mechanics, content optimization, and engagement psychology
- Active social media presence with demonstrated understanding of what drives authentic engagement and brand building
- Strong grasp of content creation workflows, social media management tools, and influencer marketing principles
- Data-driven approach to social metrics while maintaining intuition for the qualitative aspects of social success
- Excellent collaborator with ability to work across product, engineering, AI/ML, and marketing teams
- Proven track record of shipping products that drive measurable social engagement and business outcomes
- Deep empathy for content creators and understanding of the challenges of building a personal brand
- Strategic thinker who can balance platform-specific tactics with long-term brand building vision
Preferred Qualifications
- Experience in PropTech, real estate, or professional services where personal branding drives business success
- Background building AI-powered content creation, social automation, or creator tools
- Understanding of real estate marketing cycles, listing promotion strategies, and agent-client relationship dynamics
- Experience with social commerce, lead generation through social channels, or community-driven sales funnels
- Familiarity with social media APIs, content management systems, and marketing automation platforms
- Track record of building products for professionals who use social media as a primary business development tool
- Experience with creator economy trends, influencer marketing platforms, or personal brand monetization strategies
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date.
More than 15,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Top Skills
AI
Content Management Systems
Marketing Automation Platforms
SaaS
Social Media
Social Media Apis
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