Senior Media Planner

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

The Senior Digital planner will be responsible for the planning and implementation of activity for a key account. You will be responsible in responding to campaign briefs, overseeing setup and activation, and co-ordination of campaign specialists. You have to be knowledgeable about the activation process, ensuring best practices are enforced in campaign delivery, and providing recommendations to the client teams about their digital campaigns.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills. Prior experience with bid management platforms and active campaign optimization is a strong plus.

The ideal candidate is also expected to –

1. Work with activation specialists to coordinate end-to-end execution of digital buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.

2. Provide insights to client teams detailing performance, campaign optimizations, and new opportunities.

3. Manage monthly billings in coordination with finance team.

4. Participate in regular knowledge sharing sessions to provide context, discuss learnings and propose new strategies for optimizing and enhancing campaign performance.

5. Work closely with media and data partners in developing, articulating, and on-boarding client teams to new products and features.

Qualifications

• Bachelor’s degree or equivalent work experience
• At least 2 years of work experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying – preferably with a digital agency, ad tech or network
• Solid understanding of programmatic and social buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
• Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
• Ability to work collaboratively as part of a cross-functional and cross-cultural team
• Ability to handle multiple projects in a fast-paced environment
• Experience in growing, managing, and inspiring internal teams; strong leadership and organizational skills
• Able to work under minimal supervision as part of a high performing team and is a self-starter
• Knowledge of media or comms planning a plus.