The Senior Marketing Manager will develop and execute marketing strategies, manage budgets, optimize performance, and lead the marketing team to enhance GoGoX's presence in Hong Kong.
We are looking for a strategic and hands-on leader to drive GoGoX’s presence in Hong Kong. This person will be leading the Marketing department, taking full ownership of the marketing mix—from B2B partnerships to mass-market user acquisition—to ensure that GoGoX remains the logistics partner of choice for businesses and individuals alike.
What You Will Deliver
- Growth & Commercial Strategy
- Orchestrate Country Marketing Plans: Develop and execute integrated strategies that drive user acquisition, activation, and retention across both B2C and B2B verticals.
- Data-Driven Decision Making: Move beyond basic analysis; utilize internal data and market trends to identify high-value customer segments (SMEs, Enterprise, Individual users) and optimize unit economics.
- Budget & ROI Ownership: Manage the marketing budget with a focus on efficiency, ensuring every dollar spent contributes to revenue targets, order volume, or brand equity.
- Performance Optimization: Work closely with the Regional Growth team to fine-tune full-funnel performance, balancing brand awareness with aggressive conversion tactics.
- Brand, Partnerships & Engagement
- Integrated Campaign Management: Lead the execution of “360-degree” campaigns (online and offline) that keep GoGoX top-of-mind in the local logistics market.
- Strategic Ecosystem Building: Drive meaningful partnerships with Ops, Sales, and Product teams to launch impactful events, exhibitions, and merchant collaborations that drive quality leads.
- Content & Brand Voice: Act as the guardian of the GoGoX brand in Hong Kong, ensuring a distinctive, resonant tone of voice across all channels that speaks effectively to our local audience.
- Leadership & Collaboration
- Team Development: Manage and mentor a marketing team, fostering a culture of testing, learning, and creative problem-solving.
- Regional Alignment: serve as the bridge between Hong Kong and the Regional Brand team, translating high-level regional goals into localized, actionable tactics.
Who You Are
- Experience: Bachelor’s degree with 8+ years of marketing experience, with a strong preference for B2B or B2C logistics/tech backgrounds.
- The Sweet Spot: You have a unique blend of strategic planning capabilities and a hands-on execution mindset. You are willing to build things from the ground up.
- Analytical Mindset: You are comfortable navigating data to inform decisions. You understand how marketing metrics tie into broader business objectives (revenue, retention, LTV).
- Local Expert: You have strong knowledge of the Hong Kong marketing landscape, local consumer behavior, and SME business needs.
- Agility: You thrive in ambiguous, fast-paced environments and can pivot strategies quickly based on market feedback.
- Communication: Excellent command of English and Cantonese. You are a clear communicator who can influence stakeholders across a matrix structure.
- Leadership: Proven track record of managing a small team or projects, with the ability to self-motivate and inspire others.
Similar Jobs
Beauty • Fashion • Retail
The Senior Marketing Manager will lead brand marketing strategy execution, oversee digital and trade marketing efforts, manage KOL relationships, and enhance retail visibility, driving consumer engagement and sales growth.
Top Skills:
Content CreationDigital MarketingPerformance MarketingSeoSocial Media
Fintech • Insurance • Financial Services
The Senior Manager, Marketing Strategy and Planning at Manulife will lead strategic initiatives, support planning and budgeting, and collaborate with stakeholders to drive marketing strategies and performance management.
Blockchain • Information Technology
Manage and execute large-scale experiential events for the Sui Foundation, including planning, vendor coordination, and onsite delivery. Oversee budgets and ensure high-quality production while leading project management and cross-functional collaboration.
Top Skills:
Event MarketingProject Management
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
